Non-face-to-face fitness solutions are now the most preferred by health enthusiasts. And despite the growing number of online fitness platforms, there is no shortage of attention from investors for those in the fitness business. Korean startup Red Blue, which operates the integrated fitness platform ‘BodyCodi’, announced recently that it has attracted 3 billion won of Series A investment from GC Green Cross Holdings, Future Play and Shinhan Capital. BodyCodi is a platform that helps fitness centers manage services and clients through an integrated platform that applies cloud and mobile technology.

BodyCodi offers smart solution for fitness centers

BodyCodi has integrated operations management services that connect members, fitness centers and instructors. It offers app services for members and coaches, a CRM integrated center operation solution for fitness centers. The platform offers Pilates, Yoga, gym, golf studios, etc. It provides services required by various fitness centers in the form of SaaS (Software As A Service). By introducing the BodyCodi platform, fitness centers can digitally convert various center tasks such as schedule reservations, customer management, and settlement without investing large amounts of money to increase work productivity. Further, the promotion can proceed with mobile apps for membership; it is also possible to use simple billing features to sell memberships. BodyCodi aims to digitally innovate fitness centers’ sales strategy, which had only relied on face-to-face methods earlier.

Currently, Red Blue has about 1,500 franchisees, including small and medium-sized and large fitness brands across the country, using the BodyCodi platform. In June 2021, franchisees’ monthly transaction registration sales exceeded 35 billion won, supporting the growth of franchisees even during the pandemic. GC Green Cross Holdings officials involved in this investment said, “BodyCodi plays a key role in managing health and creating innovation to connect customers and fitness centers.  We can expect synergy with GC Green Cross Holdings, which is expanding its business into the digital health care area that includes habits.”

A Future Play representative said, “Through BodyCodi, the fitness center can give sophisticated services to customers, and customers can continue to lead the ongoing self-management to find the best fitness services. It is expected to grow into a content and commerce platform for personalized exercise management.” Red Blue Lee Seok Hoon said, “Through this investment we will strengthen our position as a service leader fitness platform and more convenient to the fitness center and use of customers with advanced technology and a variety of partnerships and provide a valuable service,” he added, “We plan to create a representative fitness platform that grows together with franchisees by expanding the safe payment method suitable and making various attempts such as linking with customer communities and commerce.”