South Korea’s largest freelance jobs platform Kmong, has launched a ‘VOD’ (Video on Demand) service that can sell video lectures containing various subjects like daily know-how on the job market, maintaining a two-job situation, financial tech, and career education.
Kmong started as an e-book and expanded the market to VOD. In particular, it provides a completely open platform that allows the general public to enter a variety of topics beyond the video lectures and content market with one-size-fits-all issues, mainly made up of famous influencers.
Creating opportunities for video content makers
In case of VOD production, Kmong can register various topics compared to competing platforms, one-clip service that can register 10-minute know-how (free video amount), quick and easy registration (simplification of registration, template provided), quick approval and sale in 2-5 days (1 month with third-party companies), low 25% commission (50-80% with other companies), and non-exclusive contracts (1-3 years of exclusive contracts with third-party companies) are its strengths.
Park Hyun-ho, CEO of Kmong, said, “We want to make the existing platform-oriented VOD lectures that were closed and only open to famous influencers into an open VOD lecture market.”
Kmong has strengthened the platform for specialized fields of enterprise-type outsourcing, resident dispatch, and government support that implemented a large-scale update reel of Enterprise, a B2B service, and assigned a 1:1 dedicated manager for each field. Currently, Kmong Enterprise is recording a 99% project completion rate through quick project matching within two days based on the top 5% of 300,000 experts registered in Kmong.
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