In a noteworthy development at the intersection of entertainment and technology,  Lee Soo-man, the visionary founder and former Chief Producer of SM Entertainment Co., has unveiled plans to invest up to 10 billion won (approximately $7.5 million) in MindLogic, a Korean startup specializing in the development of large language models (LLMs) and conversational artificial intelligence (AI) models.

According to recent reports from the Korean startup industry, Mindlogic has secured a substantial Series B funding round amounting to 7 billion won ($5.2 million), with a significant portion of the investment coming from Lee Soo-man himself. Discussions are currently ongoing for an additional investment of 3 billion won ($2.3 million) from the esteemed entrepreneur. With this infusion of capital, Mindlogic’s total funding since its inception in 2019 has surged to an impressive 12 billion won ($8.9 million). Notable investors joining Lee in this venture include DSC Investment Inc., Strong Ventures, Tekton Ventures, and Partech Partners.

Established in 2019, Mindlogic has emerged as a frontrunner in developing AI agents capable of executing complex tasks autonomously, particularly by creating chatbots. At the forefront of its product lineup is the Persona Chatbot, renowned for engaging users in lifelike conversations tailored with distinctive personalities and knowledge. This feat is achieved by fusing OpenAI’s ChatGPT technology and Mindlogic’s innovative dialogue engine.

Central to Mindlogic’s technological prowess is its proprietary long-term memory technology, dubbed Persona Engram, which empowers the Persona Chatbot to not only recall past interactions but also to deepen its understanding of user emotions and preferences. Mindlogic assures users of stringent privacy protection through advanced AI mechanisms designed to detect and safeguard personal data and intellectual property (IP) information.

Lee Soo-man’s decision to invest in Mindlogic underscores his unwavering confidence in the startup’s technological capabilities and its potential to make a global impact in the realm of conversational AI. This investment marks another strategic move by Lee, who has been actively diversifying his investment portfolio following his departure from SM Entertainment.

Mindlogic intends to leverage the latest funding to bolster its technological infrastructure, forge strategic IP partnerships, and expand its market footprint both domestically and internationally. In addition to Persona Chatbot, the startup offers tailored chatbot solutions designed to enhance various aspects of user experience, including customer service optimization on e-commerce platforms and website engagement enhancement.

As Lee Soo-man continues to champion innovation beyond the realms of K-pop and entertainment, his backing of Mindlogic signals a significant endorsement for the future of AI-driven conversational technology, further bridging the gap between entertainment and cutting-edge innovation.

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