Pleisure, a rapidly growing tennis life platform in Korea, has made a significant stride in the industry by participating as the official main sponsor of the ‘2023 Pleasure ATP Seoul Open Challenger Tour’, an international men’s tennis tournament series. The tournament is set to be held at the Olympic Tennis Stadium in Seoul Olympic Park from April 24 to April 30.
The ‘ 2023 Pleisure ATP Seoul Open Challenger Tour’ tournament, is held as a 125k series, gives 125 ranking points to the winner, and the total prize money is $160,000 (approximately 210 million won). In this tournament, tennis players that will participate who are around the top 100 in the domestic and foreign world rankings include, Jung Yun-seong, Hong Seong-chan, Nam Ji-seong, Shin Woo-bin, Christopher Eubanks, and Max Purcell. After a hiatus of two years and seven months, Hyeon Chung, one of the top tennis players in Korea, has announced his return to the sport, sparking a renewed interest among tennis fans worldwide.”
Pleisure is a representative tennis startup in Korea that provides real-time reservation services through an app to allow tennis players to enjoy lessons and tennis courts at their preferred time and place. The company is the only one in the industry to provide SaaS service by region to track income, consumption, trends, population, etc. The company also operates a data-driven service by collecting data, and it is growing into a comprehensive tennis life platform by hosting various brands, collaborations, promotions, events and competitions.
Hwang Jung-yoon, CEO of Pleisure, said, “In this ‘ATP Seoul Open Challenger’, Pleisure participates as the main sponsor with the hope that the image of the domestic tennis market will be strengthened and the base will expand. We want to provide a convenient experience.”
In addition, Pleisure announced that it had made easier the cumbersome experience of purchasing tickets for tennis tournaments by introducing digital ticket issuance through the app. It will establish a system that allows direct entry on the spot. Starting with this, Pleisure plans to continuously advance in introducing digital technology that meets the demand of the domestic tennis market.
The ‘2023 Pleasure ATP Seoul Open Challenger Tour’ will start with a singles round of 32 tournament on April 24 and a doubles round of 16 tournament from April 26, with the finals being held on April 30, the last day of the tournament. The tournament is expected to create a tennis fever among the public and to promote the growth of the domestic tennis market, Pleisure seeks to be at the forefront.
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