It is no doubt that K-Pop has garnered millions and millions of fans worldwide. The craze for K-Pop music, the pop idols, the Korean Hallyu, is giving opportunities for many platforms to venture in businesses directed to K-Pop fans. Korean startup Hash Purple has created KDOL, a unique F2F Fan to Fan) platform for K-Pop fans to connect, communicate and enjoy diverse content.
Fans can communicate & create
‘KDOL’ is equipped with a social platform function for smooth communication among global fandoms. K-Pop fans can directly create and share digital content on the theme of their preferred idol. In addition, it has real-time voting function for K-Pop idols that reflects the votes of users participating in domestic and foreign countries such as the United States, Japan, Southeast Asia, and Korea. Users can check can check the global popularity of K-Pop idols in real time. The platform has multilingual support with Korean, English and Japanese, available. Also, it is web-based, so fans don’t need to install any mobile apps.
‘KDOL’ is currently servicing the beta version and aims to launch an official service by upgrading the platform function by December. Lee Joo-eon, CEO of KDOL, said, “The goal of KDOL’s official service, which will be released at the end of this year, is to develop into a comprehensive content platform by introducing a service where fans create and share illustrations, novels, and webtoons featuring K-pop idols as the main characters. Reflecting the needs of many global fans who love Hash Purple, we plan to lead the development of attractive products and services to enhance the uniqueness of Hash Purple.”
Hash Purple has attracted an investment from CNT Tech, an investment accelerator and Tips operator. The startup’s revenue model is subscription based, advertising income, sponsorships and content-based commerce. The company wants to collaborate with global creators to enrich the KDOL’s content. While there are similar competitors in the market, KDOL’s mission is to help K-Pop fans get affordable and easy access platform.
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