CJ Entertainment enters partnership with STAYGE Labs to launch K-Pop music platform in 2022

In some exciting news for K-Pop global fan community, they can look forward to a brand new digital platform serving K-Pop music in 2022. The new K-Pop music platform will be created by Korean startup STAYGE Labs and Korea’s leading global entertainment company CJ Entertainment.

STAYGE Labs runs a vertical blockchain platform designed specially based on the entertainment industry and K-Pop fan community. CJ ENM, which has invested in STAYGE Labs, enters a strategic partnership with the startup to create a platform based on music content in the first half of next year.

CJ ENM owns the IP of Mnet, the biggest music channel in Korea, KCON( K-culture festival), MAMA(Mnet Asian Music Award), etc. CJ Entertainment’s notable accomplishments include the Oscar-winning movie “Parasite” and hit Netflix K-Drama’ Crashing Landing on you.’

STAYGE Labs has experience in digital platform operation and expertise in new technologies such as NFT and blockchain technology. In 2018, it introduced ‘STAYGE,’ a global fan community service, and launched ‘Presented LIVE,’ a web-based global live streaming platform, last year. Through this, it has more than 500,000 members worldwide, including the United States, Japan, and Southeast Asia.

On the development, CJ ENM said, “As the influence of K-pop expands, the need to build a digital platform for music content is gradually increasing.” “With the CJ Partnership, we are excited to show more Kpop shows, music, NFT, etc. to our Kpop fans around the world.

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