MyRealTrip adds K-Pop-themed tours with the acquisition of local rival Startrip

As travel and tourism resume full-fledged worldwide post-pandemic, Korean travel platform MyRealTrip goes on a buying spree to enhance business.

MyRealTrip wants to increase its travel and content business for the post-pandemic travel boom. MyRealTrip announced recently it had acquired local rival tour platform startup Startrip. This is the company’s second deal this year following its takeover of kids and teens-oriented travel platform Donkey in March.

Startrip operates a platform that recommends K-Pop-driven travel destinations. It provides information on places related to Korean pop stars, such as BTS music video filming locations and girl group Blackpink’s favorite restaurants, etc. MyRealTrip plans to increase the volume of K-Pop-related information with the acquisition and add new languages to the Startrip service.

“We are preparing for a post-pandemic surge in tourism. More foreigners will surely come to Korea to experience K-content after the pandemic,” said Lee Dong-gun, CEO of MyRealTrip, in a media report. MyRealTrip also invested in O-Peace Jeju, a service provider of co-working spaces and accommodations on Jeju Island.

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