Korean Eco-Friendly Startup Oldam Achieves Remarkable Success in ASEAN Market

Korean startup Oldam has carved a niche for itself in the highly competitive world of eco-friendly consumer products, setting a new standard in hygiene and sustainability. The company offers a wide range of hygiene and sanitary products in baby care, women’s care and family care. Founded in 2018, Oldam has made its mark in the domestic market and gained recognition in the ASEAN region, particularly in Singapore.

Oldam has adapted its product designs to align with the tropical essence of ASEAN region, catering to its hot and humid climate. This foresight led to creating of products that seamlessly blend Korean-inspired elements with the natural benefits of cedar leaf extract sourced from Jeju Island’s Saryeoni forest.

Eco-Friendly Innovation in Consumer Products

Oldam’s commitment to safety and sustainability is evident with its chemical-free, organic, vegan material and FDA-compliant options. Oldam’s organic sanitary pads, a flagship product, address concerns about the safety of everyday hygiene products. They avoid unnecessary chemicals and prioritize natural materials, aligning with sustainability principles and eco-friendly practices from production to disposal.

Oldam extends its eco-friendly ethos to products designed for the entire family, promoting a holistic approach to well-being. Oldam’s dedication to eco-friendliness and sustainability extends beyond product development. The company employs eco-friendly methods in its manufacturing processes, ensuring its sanitary products are safe for users and the environment.

Impact Beyond Borders

Oldam now proudly holds the title of the No. 1 seller in Singapore on two major e-commerce platforms, Shopee and Lazada, a testament to its resonance with environmentally conscious consumers in the region. Oldam’s success story continues after its border-crossing achievement in Singapore. The company has also significantly impacted its home country, South Korea, where it ranks as the third best-selling brand for flushable wipes on the Coupang e-commerce site, reinforcing its position as a leader in the industry.

With wet wipes sales soaring in Singapore and Oldam’s flushable wipes ranking high in Korea, the company’s journey reflects a global shift towards eco-friendly and sustainable consumer goods. Oldam’s vision of becoming the leading consumer product company in ASEAN is fast becoming a reality as it continues to innovate and lead the way in conscious consumer choices, prioritizing health, hygiene, and sustainability.

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