K-Content Commerce Platform Cokodive Thrives with a 3.65 Million Strong Global Fanbase

Global K-content platform ‘Cokodive‘ is making significant strides, nearing 2 million followers on its official social media accounts, including Instagram and TikTok. This platform is under the management of ‘MobiContentsTech,’ a data-driven enterprise subsidiary of the digital Ad-Tech company ‘Mobidays’ led by CEO Yoo Beom-ryung, following its acquisition in June of this year.

Presently, ‘Cokodive’ boasts a catalog of over 920 products, including albums, light sticks, and official merchandise from 130 renowned artists such as BTS, BLACKPINK, TWICE, Stray Kids, SEVENTEEN, and more.

With a global membership base of 1.65 million spanning over 200 countries, particularly in North America, Cokodive has emerged as a leading K-content platform, achieving sales exceeding 30 billion won in the past year. This success has been driven by a dedicated social media fan base of 2 million followers.

‘Cokodive’ is making strides in becoming a data-driven enterprise technology business, capitalizing on its global fandom. The brand received more than 3.05 million monthly views on TikTok in August. By proactively identifying the needs of its global fanbase on social platforms, the company strategically develops and offers products with precise targeting, resulting in a high conversion rate.

Furthermore, ‘Cokodive’ operates its specialized logistics center for international deliveries and an overseas Customer Service center, enhancing the overall satisfaction of global fans. Consequently, loyal customers are making repeat purchases, with the percentage of repeat customers reaching an impressive 70% in the first half of this year. With a solid customer base, ‘Cokodive’ continually expands its market share in key sales regions while venturing into new markets.

Meanwhile, ‘CokoDive’ plans to progressively broaden its service offerings, including K-beauty and K-fashion, in addition to K-Pop-related products soon. On the 5th, it received an invitation from the fashion brand ULKIN to participate in the ‘2024 S/S Seoul Fashion Week’ and engaged in a dance challenge with the rookie girl group KISS OF LIFE, sharing the experience with its global fans. The trajectory of ‘Cokodive’ points towards the development of a diverse range of services in the coming years.

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