ChungDahmMEDIA (CEO Kwang-jae LEE) and The Sandbox have signed an official partnership to issue games, NFTs, and avatars in The Sandbox Land using CeREELs(Music Serials) IP Brands.

ChungDahmMEDIA is a media content company that has developed more than 37 original shortform IPs and is expanding and developing trans media businesses in various ways.

The Sandbox has already signed partnerships with global brands such as Gucci, Smurf, and Snoop Dogg, and plans to promote Korean cultural content to the world by implementing K-Verse’s worldview in The Sandbox through partnerships with various entertainment and content companies in Korea.

“CeREELs is a global multimedia content that combines music and animation. It has the competitiveness to appeal to core age groups that will primarily use The Sandbox and will provide a user experience with the ‘fun’ element as its core value.” States ChungDahmMEDIA.

An official from The Sandbox said, “Various CeREELS IP-based storytelling contents for the global audience will be implemented on The Sandbox’s metaverse, which will entertain users from all around the world with a variety of fun.”

ChungDahmMEDIA’s CeREELs YouTube channel has about 200,000 subscribers and has more than 70 million views, gaining great popularity in the US, a story IP powerhouse, Canada, India, the Philippines and Vietnam.

Ella Gator, a popular IP that combines alligators and dragons, is planning to strengthen Ella Gator as a super IP and further develop The Adventure of Odie and Three Eyes IPs, with a episodes reaching 9 million views.

In addition, as self-produced OST songs are distributed on music platforms around the world, new sales are expected through avatar and item development by implementing various IP characters, including music BGM.