South Korea’s food delivery market is testing a new front end. Yogiyo has become the first domestic delivery platform to launch an official app inside ChatGPT, allowing users to search restaurants and explore menus through conversation. The move does more than add a new feature. It signals a shift in how discovery, engagement, and ordering may evolve as generative AI becomes a daily interface for consumers.

Yogiyo Launches Official App Inside ChatGPT

On February 10, Yogiyo announced that it had opened an official app on OpenAI’s “Apps in ChatGPT,” becoming the first food delivery platform in South Korea to do so.

Users can now discover and call the Yogiyo app directly within the ChatGPT conversation window. Through natural language prompts, they can search nearby restaurants, receive menu recommendations, check store information, and move toward ordering. When users click the “Order on Yogiyo” option shown in menu widgets, they are redirected to the Yogiyo mobile app or its official website to complete the order.

Access is enabled by selecting “Apps” in the ChatGPT menu, searching for Yogiyo, and connecting the app. Users who have already connected can call Yogiyo directly by typing its name or selecting it through the interface.

From Text Answers to Visual Widgets Inside ChatGPT

A notable element of Yogiyo’s integration is the use of widgets rather than text-only responses. Instead of simple lists, the ChatGPT interface displays Yogiyo’s service screens in widget form, showing menus, store details, locations, and customer reviews.

This approach allows users to browse visually while staying inside the conversational flow. Yogiyo has described this as an effort to make restaurant discovery more intuitive and closer to the experience users are familiar with inside dedicated delivery apps.

The company has also stated that it is reviewing technical options to eventually connect ordering and payment more directly within the ChatGPT environment, although no timeline has been disclosed.

Yogiyo on Why ChatGPT Became Its Next Consumer Interface

A Yogiyo representative said the company has “laid the groundwork for users to search restaurant information and experience ordering within the ChatGPT environment that is widely used in everyday life.”

The representative added that Yogiyo will “continue technical initiatives to enhance restaurant discovery and delivery experiences,” signaling that the ChatGPT app is part of a broader experimentation phase rather than a one-off launch.

ChatGPT as a New Discovery Layer for Food Delivery Platforms

The launch places Yogiyo at the center of a growing shift toward conversational interfaces as entry points for consumer services. OpenAI’s ChatGPT is already embedded in daily workflows for hundreds of millions of users globally, making it a potential discovery layer that sits above individual apps.

For delivery platforms, this creates a new form of competition. Discovery no longer starts only with opening a dedicated app. It can begin inside a general purpose AI interface that decides which services surface first in response to user intent.

Yogiyo’s move also highlights a strategic distinction. Rather than focusing solely on faster delivery or discounts, the company is experimenting with how users find food in the first place. That shift aligns with broader global trends, where platforms are competing for interface relevance as much as for logistics efficiency.

What Yogiyo’s ChatGPT Move Signals for Korea’s Platform and Startup Market

For Korea’s delivery market, long dominated by a small number of platforms, the ChatGPT integration introduces a different axis of competition. Visibility inside conversational AI environments could influence traffic flows, brand recall, and ordering behavior over time.

For startups and global observers, the move offers a case study in how consumer platforms adapt to generative AI without fully surrendering control of transactions. Yogiyo still routes final orders through its own app or website, preserving data ownership and payment relationships.

The experiment also carries implications beyond food delivery. If successful, similar integrations could appear across mobility, travel, commerce, and local services in Korea, reshaping how platforms think about distribution in an AI mediated environment.

Yogiyo and ChatGPT Collaboration: A Test Case for AI-Native Discovery

Yogiyo’s entry into ChatGPT does not immediately change how food is delivered. It changes how discovery begins. By placing its service inside a conversational interface already embedded in daily routines, Yogiyo is testing whether AI can function as a new front door for platform businesses.

The outcome will depend on user behavior and on how prominently delivery services are surfaced inside ChatGPT over time. For now, the launch marks an early and closely watched experiment in the next phase of platform competition.

Key Takeaway on ChatGPT Integration in Yogiyo

• Yogiyo launched an official app inside ChatGPT on February 10, becoming the first Korean delivery platform to do so.
• Users can search restaurants, view menus, and explore store information through natural language conversation.
• The integration uses visual widgets rather than text-only responses, preserving familiar browsing behavior.
• Final ordering still redirects users to Yogiyo’s app or website, maintaining platform control.
• The move signals a broader interface shift as delivery platforms test visibility inside generative AI environments.

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