K-Beauty brands and products have a vast customer base worldwide. It has brought the superior quality of Korean beauty products much interest and based on it, Korean startup Trendmaker wants to expand to encourage tourism led by K-beauty.
Trendmaker wants to combine the richness of K-Beauty brands with tourism in a unique endeavour. Its product Dinto is drawing attention from the market as an innovative K-beauty brand.
Upon its launch in February, TrendMaker signed an exclusive contract in Japan and has entered try into Olive Young, a large domestic drugstore, drawing keen attention from consumers. TrendMaker plans to expand to the K-beauty tourism market by recommending tourist attractions with the flagship store.
Dinto is a vegan brand inspired by Korean colours and ingredients. The products’ formula has Korea’s vegetable mucin (Yam in Angdong) and vegetable collagen (white wood mushroom in Jinju) as the main ingredients. Korean artist Uncho Kim Bin Yung inspires its primary collection.
Trendmaker’s travel diary introduces 69 Korean tourist attractions presented by 23 Korean literature artists for its various products.
Dinto’s products are already popular in Korea’s online and offline stores. The introduction of Dinto to offline stores like Olive Young and Isetan in Japan, has helped the company take a step towards bringing the K-beauty brand to the world.
Trendmaker wants to open more overseas avenues for Dinto, with its unique tourism descriptions. It intends to engage influencers, has pop-up stores, and invests in branding and marketing strategies.
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