Korean car-sharing startup Popping Car is bringing commuter convenience with benefits for advertisers through its platform. The startup provides a basic service concept to utilize the exterior of the car-sharing vehicles as a billboard for advertisers. It lowers the rental costs for users and gives advertisers mobile marketing.
Benefits for car users & advertisers
Popping Car started its car rental and sharing service in April 2019. It is a spinoff from Korea’s popular car-sharing service Bemycar. Popping Car has over 150 advertising motor vehicles, and 30,000 cars have been connected through its brokerage platform nationwide. For the users who want to rent out the vehicles, Popping Car’s car-sharing service is provided at 1/3rd of the rate than competitors. The car users get exposed to various products through mobility advertising campaigns and discounts on car riding rents. If the user becomes a member, the service is offered for free for up to 3 days when rented once.
Popping Car’s advertising platform combines online & offline marketing opportunities beyond simple car-sharing services for advertisers. The online advertising platform exposes through the app exposes advertisers’ branding and campaigns to a diverse customer base. Customers recruited through its app carry out outdoor advertising and campaign activities using motor vehicles as an offline advertising platform. Besides, advertisers can use the vehicle as a pop-up store to exhibit their products or provide a direct sales channel. The SWOT analysis of the app also provides advertisers with reports on efficient advertising execution and results.
Popping Car operates in Seoul to provide vehicles for customers visiting there, and unlike other car-sharing services, it charges users only for fueling. The startup offers B2C and B2B services in partnership with hotels and businesses. The startup wants to expand to Thailand and Singapore and provide similar services.
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