Mirrorroid Debuts “Attachable Smart Mirror” at the 15th K-Beauty Expo Korea 2023

Smart mirror development company Mirrorroid (CEO: Jung Ji-hye) participated in the largest beauty expo in Korea, the 15th K-Beauty Expo Korea.

The 15th K-Beauty Expo Korea was held at KINTEX Exhibition Hall 1, Halls 4 and 5, three days from October 12 to 14. Compared to the previous year, this expo grew by 120%, with the participation of 330 companies, including over 100 overseas buyers from about 42 countries, attracting over 70,000 visitors.

Mirrorroid‘s smart mirror experience received positive responses from visitors. The newly introduced ‘Attached Smart Mirror’ showcased at the event is a product that combines convenience and portability, confirming its growth potential as a beauty tech product in the beauty market through this event.

A Mirrorroid representative stated, “It was great to participate in the K-Beauty Expo, the largest beauty expo since the COVID-19 pandemic, and introduce our products to buyers worldwide. Through this expo, we identified the demand for the hair simulation feature of the smart mirror and will strive to expand not only in the Asian market but also in Europe and America.”

Mirrorroid is a resident company at Pangyo Startup Zone, established by the Ministry of SMEs and Startups and operated by the Gyeonggi Center for Creative Economy & Innovation, providing unique beauty solution services through smart mirror hair simulations.

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