AI is reshaping how consumers understand their own skin. At the intersection of technology, retail, and beauty, ChoiceTech Korea (CTK) has emerged as one of the key innovators building the infrastructure behind Korea’s next generation of AI-powered beauty experiences. Its AI skin diagnostic engine, powering Olive Young’s “SKIN SCAN,” has now surpassed one million uses—signaling a turning point in how beauty retail merges with scientific precision.

CTK and Olive Young Reach One Million Uses in AI Skin Diagnostics

ChoiceTech Korea (previously known as CHOWIS) announced that its proprietary AI diagnostic technology, ChoiceDx, has driven Olive Young’s “SKIN SCAN” service past one million cumulative uses. The milestone demonstrates both technological maturity and operational reliability at national retail scale.

Deployed across major Olive Young branches in South Korea, SKIN SCAN analyzes indicators such as skin type, pore condition, pigmentation, wrinkles, and sebum levels. The system now connects directly with the Olive Young mobile app, allowing users to review past diagnoses, track skin changes, and adjust their skincare routines with data-backed precision.

This expansion transforms SKIN SCAN from a one-time in-store tool into a continuous digital skincare platform, positioning Olive Young among the first major beauty retailers in Asia to integrate AI-driven diagnostics into its retail ecosystem.

ChoiceTech Korea: Transforming Diagnostics into Scalable Retail Infrastructure

CTK’s AI diagnostic technology represents the evolution of beauty hardware into data infrastructure. Its system, ChoiceDx, relies on high-precision optical design and proprietary algorithms that measure skin conditions in real time.

Unlike conventional diagnostic devices that remain localized to spas or clinics, CTK’s approach connects the physical retail environment with digital personalization. This combination allows mass-market customers to experience dermatology-grade assessments through a compact, consumer-friendly device network.

By achieving over one million uses, CTK has demonstrated that AI-based diagnostics can operate reliably and consistently on a retail scale. In a sector often dominated by marketing language, CTK’s case illustrates the emergence of measurable, evidence-based consumer technology.

Turning into a Fully Operational Platform with Olive Young Partnership

CEO Wonsuk Choi of ChoiceTech Korea highlighted this milestone,

“Our collaboration with Olive Young marks a turning point where our AI diagnostic technology has moved beyond pilot validation into a fully operational service platform.
We will continue working with Olive Young and other global partners to help establish new standards for skin and scalp diagnostic experiences.”

This statement underscores CTK’s strategic move from solution provider to system integrator—a rare trajectory for startups in the AI and beauty sectors, where many remain in prototype phases without achieving scalability.

Korea’s Beauty-Tech Advantage in the Global AI Ecosystem

ChoiceTech Korea’s milestone reflects a broader trend in Korea’s startup ecosystem, where beauty-tech and med-tech startups are leveraging AI and optical engineering to create measurable value in consumer industries.

Korea’s retail environment, with its high density of technology-driven H&B outlets like Olive Young, provides an ideal sandbox for developing scalable AI diagnostic tools.

Globally, the convergence of artificial intelligence and personalized care is accelerating. International retailers such as Sephora, Ulta Beauty, and Boots are experimenting with AI-based consultation systems, yet Korea remains distinctive for how seamlessly such technologies are deployed in daily retail settings.

Therefore, this achievement of ChoiceTech Korea shows how an AI system, trained and tested in Korea’s competitive beauty ecosystem, can function as a benchmark for global retail transformation.

ChoiceTech Korea’s ChoiceDx: A Global Footprint Built on Korean Engineering

ChoiceTech Korea’s technology is already distributed in more than 60 countries. Its portfolio spans skin, scalp, and hair diagnostic platforms designed for both retail and clinical environments. By refining its algorithms through the demands of Korea’s high-performance retail scene, CTK has built a foundation that can be localized globally with minimal friction.

The company’s growth strategy emphasizes scalability through partnerships rather than proprietary isolation. This ecosystem approach has helped CTK transition from a domestic deep-tech player into an emerging leader in AI-powered beauty diagnostics.

Future Outlook: AI as the Next Layer of Consumer Trust

Finally, the successful partnership between ChoiceTech Korea and Olive Young demonstrates that AI in beauty is never about replacing human expertise. Instead, it’s about amplifying precision, personalization, and consistency at scale.

The success of SKIN SCAN reveals a new infrastructure emerging in global beauty retail: one where diagnostics inform marketing, data informs formulation, and experience builds trust.

Korea’s innovation edge lies in exactly this intersection—where advanced engineering meets consumer empathy. ChoiceTech Korea has shown that AI, when applied responsibly and intelligently, can redefine not just how beauty is sold, but how it is understood.

Key Takeaway on ChoiceTech Korea (CTK) Partnership with Olive Young

• ChoiceTech Korea (CTK) supplies AI-powered diagnostic technology for Olive Young’s SKIN SCAN, now exceeding one million uses.
• The system integrates with Olive Young’s mobile app, linking retail diagnostics with long-term skincare management.
• CTK’s proprietary ChoiceDx engine combines optical design and AI algorithms to analyze skin type, pores, wrinkles, and pigmentation.
• The milestone positions CTK as a leader in retail-scale AI diagnostics, expanding across 60+ global markets.
• This case demonstrates Korea’s broader beauty-tech advantage in merging AI, optics, and retail experience into scalable global infrastructure.

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