Global K-Contents fandom platforms are getting an abundance of followers owing to the popularity of K-Entertainment – music, dramas, and movies. ‘K Pop Map,’ a startup that curates Hallyu content, has made a pre-A round investment from New Paradigm Investment. The amount is confidential.
K Pop Map is a startup that delivers digital content curating services and Hallyu news targeting global fans. The K-Contents fan platform has K-entertainment news about K-Pop and K-Drama. The new media content is produced and distributed through English editorial content to engage global fan participation and voting.
The platform has conducted exclusive sales of BTS photobooks and more than 100 global promotions, including the exclusive real-time streaming service for North and South America of The Fact Music Awards, the domestic K-Pop awards ceremony, and the Golden Disc Awards.
K Pop Map is being converted into a fan community platform. Various editorial content is shared, such as communication and feedback with fans, photos, calendars, videos, and profiles. It is a strategy to grow into a web 3.0 space where the global MZ generation fans can communicate on a single platform.
Park Je-hyeon, co-CEO of New Paradigm Investment, said, “K Pop Map is a K-content fandom platform in a new format that meets the needs of a changing consumer base. It has already surpassed 3 million monthly average visitors and 10 million page views and has secured high user traffic from the global MZ generation. It is expected to dominate the global digital new media publisher market, reaching about 85 trillion won by 2025.”
Seo Il-ho, CEO of K-Pop Map, said, “Based on this investment attraction, we will build a subscription and fan publishing platform and upgrade our services. First, we plan to launch a subscription service, ‘K Pop Map Prime 1.0’, in the second half of this year. The goal is to secure 300,000 monthly paid subscribers within two years. Specialized editorial content and digital artist goods will be serviced soon.”
CEO Seo added, “In collaboration with entertainment and production companies, we will provide various price plans for each service, such as subscription service, fan publishing, star marketing, and content commerce, and gradually build a paid business model through step-by-step service expansion.”
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