The smart toys market for children has been growing rapidly at a CAGR of 15.9 % since 2021 and is expected to be a $20 billion size market by 2026. Kids these days prefer toys that interact, are digitally connected, and are easily accessible. However, the cost of smart toys is higher than traditional toys. But Korean startup RoboTry has a digital twin technology solution that can make both parents and children happy.
Design, Simulate online & assemble at home
RoboTry operates an O2O platform that bridges Metaverse technology with real-life. RoboTry’s unique platform Parob allows users to customize and simulate the robot online in 3D mode and receive paper design drawings for the real-life assembly. A child can make a variety of robots, such as RC Cars, drones, and bipedal robots using Parob.
The advantage of RoboTry’s toys is that they offer a variety of products that promote learning motivation and interest and are on average 50% less costly than smart toys. RobotTry’s paper toy can teach children how machines move without batteries or electric power. The smart toy design experience through the web-based platform allows young creators to bring their projects to life RoboTry’s target audience is children in the age group of 9 to 12 years old.
Established in 2018, RoboTry’s main aim is to make toys and content for robot education. The company provides toys and content via hardware(Mechanical Engineering) and software(Programming) education on robotics. The startup had got its seed investment in 2019 from Postech Holdings. RoboTry plans to market and distribute its product through educational establishments, collaborations with offline stores, advertising, and more. The startup has received domestic recognition for its robot education and toy innovation. The company aims to solidify its toy production and distribution in 2022 and expand to overseas markets.
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