Home deliveries for everything have become a common thing now post-COVID-19 pandemic. It has given employment to many as delivery riders and businesses new avenues to reach their customers. However, with competitive delivery services, there have been reports of many accidents of delivery riders who sometimes drive dangerously to save some minutes.
In the growing delivery market, Korean startup Star Pickers has developed a technology for the safety of drivers and pedestrians.”As the delivery agency business grows, the number of motorcycle/ two-wheeler accidents is also increasing,” said CEO Chujin Park. “The insurance premiums caused by traffic accidents are also causing great inconvenience. Our goal is to reduce the accident rate of motorcycles with our service that can induce safe driving.”
Star-pickers Co., Ltd. is a company that wants to build a safe driving culture with its platform ‘Rider Log’ – an AI Mobility Safety Management Platform. The solution developed by Star-Pickers prevents drunk driving and dangerous driving of delivery motorcycles through the button attached to the steering wheels.
The company tracks the driving habits of deliverymen through motion sensors put on two-wheelers. It analyzes how often it accelerates or decelerates sharply, whether it is on the sidewalk while driving, and whether it turns dangerously.
The ‘motion sensor’ mounted on a VR (virtual reality) can track the detailed movement of a human finger. It can accurately grasp the two-wheeler vehicle’s current posture, route, speed, and direction. It is possible to check narrow alleyways and even drive on sidewalks that cannot be known only by GPS.
A report is prepared based on the AI analysis, which helps guide the delivery men objectively over their driving habits. The driving habits data collected this way can be used as a reward and punishment standard on the deliveryman platform. If a driver is recklessly driving, they can be reprimanded and educated about the dangers of road crashes.
Star Pickers is also working on an E-Call system that can make automatic calls to emergency services in case of an accident. The company is in talks with local government bodies to implement the same.
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