South Korea’s content innovation is entering a new phase — one where artificial intelligence, data, and creativity converge. The Pinkfong Company, best known for Baby Shark, is leading this transformation by evolving into an Enter-Tech pioneer. Its latest AI strategy signals how Korea’s creative sector is moving beyond viral fame to build sustainable, data-driven global business models.

Pinkfong Opens the AI-Driven Enter-Tech Era

The Pinkfong Company, the creator behind Baby Shark, is accelerating its AI-based expansion across global content production and mobile applications.

The firm announced plans to enhance multilingual efficiency using its proprietary AI voice solution OneVoice, while launching a generative AI-powered exhibition this June — a first-of-its-kind immersive experience designed to engage audiences through interactive storytelling.

OneVoice enables AI to learn multiple character voices and automatically produce dubbing in various languages. The solution boosts localization speed and quality while cutting production costs, providing Pinkfong with a scalable advantage in global content creation.

Since its founding in 2010, The Pinkfong Company has produced over 7,000 titles across 244 regions, building its global footprint through beloved IPs such as Pinkfong, Baby Shark, and Bebefinn.

AI Storytelling Becomes a New Frontier in Korean Content

This June, The Pinkfong Company will introduce Korea’s first global AI immersive exhibition, merging generative AI with its character universe. The exhibition, developed under the 2025 K-Content AI Innovation Leadership Project — led by Korea’s Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency (KOCCA) — will showcase “real-time AI storytelling,” allowing audiences to emotionally interact with the Baby Shark character.

Unlike traditional exhibits offering uniform docent-style tours, the event integrates AI-generated narratives that adapt to each visitor’s emotions and responses. Every interaction becomes a unique experience, signaling how Korean IP companies are reimagining audience engagement through AI personalization.

Inside Pinkfong’s AI Vision

A Pinkfong Company spokesperson stated:

“By advancing our digital strategy based on AI, apps, and data — our core technologies — we will present a new paradigm for the global content market.”

This statement aligns with CEO Kim Min-seok’s long-standing goal to establish Pinkfong as an Enter-Tech enterprise. The company envisions a future where AI and data not only streamline production but also guide creative decisions, allowing Korean IP to scale more predictably across international markets.

Data, Apps, and AI: Building Korea’s Enter-Tech Engine

The Pinkfong Company currently operates over 200 mobile applications in 175 countries, surpassing 530 million cumulative downloads. It also holds the No. 1 position in education app sales across 112 countries, a milestone that underscores its dominance in the global family entertainment segment.

Its flagship app, Baby Shark Kids World, combines video content and gamified learning to enhance children’s cognitive and language development. Building on that foundation, Pinkfong recently launched Bebefinn Town, an interactive kids’ app derived from the Bebefinn IP universe.

Behind these products lies a robust data infrastructure: more than 210 billion cumulative YouTube views and 300 million subscribers worldwide. These datasets power Pinkfong’s data-driven production system, which predicts IP potential during the planning stage and optimizes storytelling for specific markets.

This feedback loop of AI, data, and mobile apps illustrates how Pinkfong is redefining Korea’s entertainment industry into a scalable, tech-led enterprise model — one that merges creativity with computation.

The Pinkfong Company’s AI Enter-Tech: Korea’s Global IP Shift Through AI

Pinkfong’s ongoing transformation represents more than a company pivot; it reflects the evolution of Korea’s creative startup ecosystem into a globally competitive Enter-Tech hub.

While earlier waves of K-content success relied on viral popularity, today’s ecosystem is focused on building predictable, monetizable IP supported by AI, localization tools, and audience analytics. Pinkfong’s shift demonstrates how creative companies can secure longevity through technological depth — an approach increasingly recognized by investors and policymakers.

For global founders and analysts, Pinkfong’s model underscores the importance of data-centric creativity: building IP systems that learn, adapt, and localize at scale. As other Korean studios explore AI-assisted content and voice synthesis, this hybridization of entertainment and technology could become a key export model across Asia-Pacific.

Korea’s Enter-Tech Blueprint for Global Expansion

The Pinkfong Company’s evolution marks a strategic inflection point for Korea’s creative economy. By merging AI, data, and mobile ecosystems, the firm exemplifies how content innovation can transition from short-lived trends to sustainable technology infrastructure.

As Korea deepens investment in content-tech R&D through national initiatives like the K-Content AI Innovation Project, companies like Pinkfong are proving that Enter-Tech is not just a slogan — it is Korea’s next frontier for global influence in the digital entertainment economy.

Key Takeaway on The Pinkfong Company’s AI Innovation

• Event: The Pinkfong Company announced expansion of its AI-driven content ecosystem with the OneVoice dubbing solution and a generative AI exhibition launching June 2026.
• Core Technologies: AI voice synthesis, generative AI, mobile applications, and data analytics integrated into creative IP production.
• Key Stats: 7,000+ titles in 244 regions, 530M app downloads, 210B YouTube views, and 300M subscribers globally.
• Strategic Role: Lead organization for the 2025 K-Content AI Innovation Project under Korea’s Ministry of Culture, Sports and Tourism and KOCCA.
• Ecosystem Impact: Defines Korea’s Enter-Tech era — blending creative storytelling, AI localization, and data-driven scalability.
• Global Relevance: Positions Korean startups as pioneers in AI-powered IP commercialization, setting a reference model for the Asia-Pacific creative economy.

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