Zigzag attracts a record number of users, revenues with effective campaigning & new services

Korea’s leading fashion e-commerce app Zigzag has recorded the highest monthly active users (MAU) among all fashion platforms during June 2021 and recorded the highest monthly transaction amount since its launch.

Highest revenue among fashion platforms in Korea

According to IG Works’ data analysis solution Mobile Index HD (Android + iOS), Zigzag’s June MAU was 3.6 million, ranking first among fashion platforms. During the same period, the app usage time per person was about 52 minutes for Zigzag, the highest figure among fashion platforms, indicating that many serious buyers enjoy using the actual app beyond the simple influx of users.

Zigzag, which recorded $650 million or 750 billion won in transaction value in 2020, is expected to achieve 1 trillion won or about $1 billion in annual transaction value this year. It will be for the first time for a women’s fashion platform in Korea. Zigzag’s monthly transaction amount exceeded $78 million or 90 billion won for the first time since its launch, and the number of payments in the first half of the year through the self-developed integrated payment service ‘Jet (Z) payment’ also surged 110% compared to the previous year.

Youn Yuh-jung who wins best supporting actress award at Oscars 2021 featured in ZigZag app ad.

New strategies such as ‘direct delivery’ service, which gives next-day deliveries of orders, have effectively increased transaction amount and MAU for Zigzag. Also, the fashion e-commerce has been effective in expanding the product line to fashion brands through a brand hall opened in March of this year. Zigzag’s successful brand campaign, with Oscar-winning Korean actress Youn Ye-jung as star campaigner, opened a ‘benefit zone’ to improve customer convenience, various discount promotions, and events, and new functions and benefits for store sellers also drove the overall increase in transaction value.

Korean internet giant Kakao acquired a stake in Zigzag app startup Croquis earlier this year and created a style business division by merging its subsidiary Kakao Commerce with Croquis. Talking about the revenue surge and user increase, a KakaoStyle official said, “As a result of introducing new services so that customers can conveniently find a variety of products at a good price, close collaboration with sellers and developing new functions to continuously improve sales, the transaction amount in the first half of the year has risen significantly. We will work harder in the second half of this year to provide a service that can satisfy both Zigzag customers and sellers.”

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