Wadiz Co Ltd (CEO Shin Hye-sung), which operates a crowdfunding platform, held a “Presentation Meeting for Japanese Small and Medium Enterprises Entering Korea” at Makuake’s office building in Shibuya, Tokyo, Japan on November 16.
The two founders of “Wadiz” and “Makuake“, which represent crowdfunding services in Korea and Japan, attended this event together. At this event, the two CEOs discussed the process of Japanese companies entering the Korean market. About 100 Japanese companies with successful fundraising experience participated online and offline and showed great interest in entering the Korean market.
Wadiz solidified its position as a support platform for domestic small and medium-sized enterprises by exceeding 1 trillion won in cumulative transaction volume on its platform. In 2022, the company launched a pre-order service for overseas companies, and many Korean customers began to access various overseas brands through Wadiz.
At this event, Wadiz introduced its role in helping overseas companies enter the Korean market to the Japanese market for the first time. The event consisted of a CEO open discussion, a briefing session, and a Q&A session featuring Wadiz founder Shin Hye-sung and Makuake CEO Nakayama Ryotaro.
At the CEO discussion session, the CEOs presented various information that would be helpful to Japanese companies entering the Korean market, such as Wadiz’s crowdfunding success cases, similarities and differences between Wadiz and Makuake, and post-funding service distribution methods. During the briefing session, they introduced the concept of a “global partner” that foreign brands can use when entering the Korean market through Wadiz. A company that decides to cooperate with Wadiz throughout the entire business operation process, such as Korean website production, marketing strategy, overseas customs clearance, logistics, distribution, and customer service, can become Wadiz’s global partner, and the company will plan Wadiz’s global projects together. Wadiz has already carried out a business connecting overseas brands with overseas “Wadiz Makers” on the platform.
Various Japanese lifestyle companies with a long history, including a shoe company with a 70-year history and a jeans company, attended the briefing session.
Seiichiro Ueda, vice president of Japanese fashion company Brightway, who attended the event, said, “I was very interested in the Korean market and the Wadiz website before. I was very excited to hear that Wadiz was planning to work with a Japanese brand.” He continued, “I gained useful information from the briefing session, and we plan to introduce Makuake’s funding products to Wadiz early next year,” expressing his expectations for the Korean market.
Shin Hye-sung, CEO of Wadiz, said, “Wadiz met Makuake as a partner and started to actively support the business expansion in both Korea and Japan. We will continue to partner with various global companies and serve as the first gateway for foreign companies to enter the Korean market.”
Wadiz is currently recruiting overseas brands to partner with Wadiz on global projects. (Contact: [email protected])
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