Doodlin, which operates the corporate recruitment management solution ‘Greeting,’ has attracted a follow-up Series A investment of 10.6 billion won ($8.2 million) from Murex Partners and others. The startup attracted its Series A funding of 4.3 billion won ($3.3 million) in 2021.
Atinum Investment participated as a new investor in the follow-up round with existing investors Murex Partners, Altos Ventures, Future Play, Schmidt, and Primer. The total amount of accumulated investment attracted is 15.9 billion won ($12.3 million).
Doodlin is a company that provides ‘Greeting,’ a corporate recruitment management solution (ATS, Applicant Tracking System) that supports the integrated operation of the entire recruitment process from recruitment notification to notification of successful applicants.
In Greeting, it is convenient to manage applicants’ resumes from multiple recruitment platforms. The entire recruitment process, from evaluation of each applicant, adjustment of schedule, and notification of recruitment results, can be done in one service, reducing the cost and time required for recruitment.
Doodlin has secured about 3,000 cumulative customers seeking jobs in Korea in a year and a half since the official launch of Greetings in July 2021. As of February 2023, customers using Greetings to find employees in Korea range from large companies such as KT, LG Display, SSG, and Nexon to prominent startups such as Yanolja, Socar, and Zigbang.
Doodlin entered into business agreements with several HR tech companies to improve user convenience for service linkage and secured reliability and safety by obtaining the Information Security Management System (ISMS) certification. With this investment, Doodlin plans to strengthen its capabilities by recruiting talent in Korea from all occupations and further advancing its service to satisfy applicants and personnel managers.
Park Jin-young, chief of Murex Partners, who led the investment, said,”Doodlin puts customer value first, focuses on the features customers want according to the latest recruitment trends and has achieved high customer satisfaction based on rapid product improvement.” He added, “Based on the applicant management solution, we can present solutions for each company’s recruitment process. We decided on this investment because we agreed on expanding to talent pool management services.”
Lee Tae-gyu, CEO of Doodlin, said, “Thanks to the hard work of the existing shareholders, including the members of Doodlin, we were able to attract investments very quickly and successfully. We will continue to strive to grow faster in the future.”
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