Rael, a startup founded by three enterprising Korean women, dealing in natural and organic feminine care products, received 20 billion won or $17.5 million from global and domestic investors in 2018.
In February 2020, Rael released its vegan skincare system which works in sync with women’s menstrual cycle. The startup had been researching on forming link between hormonal cycle and health and beauty products since 2018. Now, it has launched a full line of eight products.
Rael Beauty has arrived. Our clean, vegan skincare system is in sync with your cycle. Glossy says it best: We’re…
Posted by Rael on Tuesday, February 18, 2020
The line consists of spot correctors, moisturisers and cleansers that retail for $24 to $38. Rael wants to keep expanding the formula to other products throughout the year. So ladies, you can worry less about acnes and oily skin during ‘that time of the month’ with Rael’s organic beauty products.
The investment in 2018 that Rael got has come from South Korea’s largest asset manager and retail conglomerate, GS Retail – Mirae Asset joint venture fund. The other investors are Pritzker Group Venture Capital, NYX Cosmetics founder Toni Ko, as well as SoftBank Ventures and BAM Ventures.
Organic and Safe products for women
Rael’s flagship products are organically made menstruation pads, liners and tampons. The company also has facial masks, underwear, acne healing patches, wash and wipes in its product line.
Rael’s sanitary napkins are made with 100% certified organic cotton that do not use any hazardous substances like pesticide cotton, chlorine bleach, formaldehyde, fluorescent brighteners, chemical fragrances and pigments. Rael has been accredited by the US Food and Drug Administration (FDA), OCS International Organic Certification, Swiss SGS and Korea Food and Drug Administration. Rael also said that the Korea Basic Science Research Institute (KBSI) has recently completed the radioactivity detection certification.
The company’s R&D Team spends a lot of time sourcing the right ingredients and studying the best technologies to produce the highest-quality products. The startup doesn’t do mass manufacturing and produces small batches with the aim to continuously get feedback and make improvements.
We were created for women, by women, who are committed to sourcing the highest quality ingredients, continuing product innovation and offering easy access around the world – Rael
Expanding products and markets
Rael was founded in 2017 by three enterprising women based out of Southern California with distinct backgrounds: Aness, a journalist and bestselling author; Yanghee, an international movie distributor at The Walt Disney Studios with a Harvard MBA; and Binna, an architect-turned-art director. The company has
With the funding, the company wants to focus on strengthening its product quality with more R&D. Rael wants to expand more in existing markets and create presence in newer markets. It wants to accelerate its product presence in major stores in the US, Europe, Middle East and Asia.
As per one of Rael founders, “We want to go beyond sanitary napkins and expand Inner Beauty products to ultimately give women a healthy life and confidence.”
