K-Beauty Startup Layers Cosmetic Co. Ltd. has taken a pioneering step in the cosmetics industry with the launch of “Nesh,” a brand dedicated to solving women’s hair loss problems. While male baldness is predominantly caused by genetic factors, hair loss in women is mostly caused by non-genetic factors. Unlike men, women have limited options for medication making cosmetics and lifestyle improvements as the primary means of management.
In a market often biased towards men, Nesh offers a holistic solution for improving women’s hair loss: 1. functional products tailored to different scalp types, and 2. services and content that enable women to manage and achieve their scalp goals.
The global market for anti-hair loss cosmetics is 20 billion USD and is predicted to grow by 4.2%. With the growing demand for K-beauty scalp and hair care products, ‘Nesh’ aims to take lead in women’s anti-hair loss sub-category.
Nesh: Pioneering Scalp Wellness for Women
Nesh’s product lineup includes a range of daily scalp and hair care cosmetics, as well as specialized scalp and hair care items and styling care solutions for women. These cosmetics are complemented by a suite of services that cater specifically to women’s hair and scalp needs.
Among the services offered and being developed are scalp type and DNA tests, and a scalp care mentoring program, allowing women to receive personalized guidance and support in their journey towards healthier and fuller hair.
What sets Nesh apart is its commitment to building an interactive community where women can connect with doctors, researchers, brands, and fellow consumers in the world of K-beauty and hair care cosmetics. This community fosters knowledge sharing, support, and a sense of solidarity among women experiencing hair loss, creating a safe and empowering space within the K-beauty community.
Impressive Accolades in the World of Women’s Hair Care Cosmetics
Nesh’s dedication to providing effective solutions for women’s hair loss has not gone unnoticed. In 2023, the brand proudly secured the top rank in the Anti-hair Loss Shampoo category for its women’s hair care cosmetics. Clinical trials conducted the same year revealed a remarkable 72% reduction in hair loss after just two weeks of product use, reaffirming the brand’s efficacy in women’s hair care cosmetics.
Customers have also voiced their satisfaction, with Nesh boasting an average product rating of 4.9 out of 5.0 and an impressive re-purchase rate of 65% in 2022, a testament to the quality of their hair care cosmetics.
In the pursuit of excellence, Nesh developed proprietary vegan probiotic ingredients for their women’s hair care cosmetics in 2022, harnessing the power of nature for women’s hair health. The brand’s commitment to innovation is further demonstrated by its patent registration for probiotic fermentation technology in the realm of women’s hair care cosmetics, showcasing their dedication to delivering cutting-edge solutions.
Nesh made a significant mark on the beauty industry when it ranked number one on Shopping Live, attracting a staggering total of 440,000 viewers in 2022. The brand’s journey began with its launch on November 1, 2021, and it has since rapidly gained recognition and acclaim in the world of K-beauty and women’s hair care cosmetics.
With its dedicated focus on women’s hair health, innovative products, and a thriving community of support within the cosmetics industry, Nesh is changing the narrative around hair loss solutions for women in the world of K-beauty and hair care cosmetics.
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