Korean webtoon & web novel distribution startup MZ Family attracts $ 3.4 million Series A investment

Korean webtoon studio MZ Family, which distributes and produces content such as webtoons and web novels, announced that it has attracted 4 billion won or $3.4 million in Series A investment. Since its establishment in August 2016, it has attracted seed investment from Mashup Angels and succeeded in attracting follow-up investments from Vinci Invest, G2G Invest Partners, SB Partners, and DS Asset Management.

MZ Family is a webtoon content company that plans, produces, distributes webtoon content targeting the Asian market. Currently, it is servicing webtoons with 16 domestic and 38 overseas partners such as Naver, Kakao Page, Lezhin Comics, and Tencent.

After establishing a webtoon studio in 2019, the company has produced about 10 webtoons. In particular, the webtoon ‘Life and Death’ serialized on Kakao Page and ‘Sacred Idol’ serialized on Naver Webtoon are well-received by readers as webtoons.

Expanding business to web novels & goods commerce

Since last year, it has expanded its business to include web novel distribution and goods commerce to discover excellent content, intellectual property rights (IP). MZ Family’s web novels works include ‘Seokhwa Paper’ of Naver series and ‘Ending Credit’ of RIDI.

The goods division has received a great response for its character goods for the ‘Blue Apple Paradise’ webtoon. This year, the company is expanding its scope into the game character-based goods business beyond webtoons and animations by producing character goods for the popular mobile game ‘Lord of Heroes.’

Vinci Invest CEO Woo Young-ki, who led this investment, said, “The MZ Family is a company that possesses not only content experts but also talented people who can enter the global market.” Taewon Kim, CEO of MZ Family, said, “We plan to discover and commercialize more content IPs through this investment attraction.”

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