In a world where in-app tracking bans are causing headaches for companies and the value of personal data is soaring, South Korean startup PINGPONG’s platform PLAYIN has emerged as a game-changer in the data solution industry. Specializing in activity data collecting, PLAYIN leverages cutting-edge technologies to collect users’ personal data, location information, daily life patterns, purchase history, exercise information, and more, allowing for highly detailed and personalized data solution.
Increasing demand for fused-data between cross industries due to data law amendments in Korea. Many companies need fused-data for manyy purposes. PINGPONG has found an ingenious solution. Instead of relying on traditional tracking methods, PLAYIN gathers data through users’ daily activities. This innovative approach not only respects user privacy but also ensures the quality and accuracy of the collected data.
Revolutionary Technologies Driving PLAYIN’s Success
PLAYIN’s success is built on a foundation of groundbreaking technologies:
- Artificial Intelligence Positioning-Based Augmented Reality Content: This technology enables the creation of engaging and interactive augmented reality (AR) content that is tailored to users’ specific locations and preferences. It adds a new dimension to advertising by making it more immersive and relevant.
- 2D Image-Based 3D Modeling Artificial Intelligence: PLAYIN utilizes advanced artificial intelligence for 2D-to-3D modeling, allowing for the seamless integration of AR content into real-world settings. This technology is instrumental in creating authentic and captivating AR advertising & contents experiences.
- AR Modeling Design: The company specializes in designing AR models that transcend the boundaries of location and exercise equipment. Whether users are at home or the gym, PLAYIN’s AR advertisements are accessible and engaging.
Tapping into a Booming Fused-Data Market
PLAYIN’s innovative approach comes at a time when the data solution market is experiencing tremendous growth. The worldwide data solution market is valued at a staggering 660 trillion won, with domestic revenues in South Korea reaching 20 trillion won. In the highly competitive landscape of data solution markets, South Korea’s domestic market alone is worth 25 trillion won, making it a fertile ground for innovative startups like PINGPONG.
PLAYIN’s personal activity data collecting platform not only overcomes the challenges posed by in-app tracking bans but also sets a new standard for personalized data collecting. By collecting data through users’ daily activities and employing cutting-edge AR technologies, the company is paving the way for the future of data collecting. As the value of personal data continues to rise and the demand for more immersive fused-data grows, With PLAYIN, PINGPONG is well-positioned to play a pivotal role in the evolving data solution landscape.
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