CES 2022, the world’s largest electronics, IT and automotive trade fair and a showcase for the technology and products of the future, kicked off on January 5th in Las Vegas. It is an important event of 2022, as it is held in person despite the threat of the new COVID-19 variant Omicron.
While many large American and Chinese corporations have withdrawn their offline participation from CES 2022, Korean companies and startups are taking center stage. Korean companies make up more than 500 of the 2,200 companies attending CES 2022 worldwide, representing the largest Korean contingent ever.
CES 2022 is an opportunity for Korean startups to reveal innovative products and technology. Korean startup Oysterable, which offers smart IoT recycling solutions for businesses, announced it would introduce its AIoT circular economy solution “Lalaloop” at CES 2022. The AIoT circular economy solution “Lala Loop,” which means “enjoyable resource circulation,” was developed to ease and convenient return for consumers after they use reusable cups.
The reusable cups are being made popular as an alternative to disposable cups that are indiscriminately used and discarded. The reusable model is emerging as a sustainable action model to reduce carbon emissions in the imminent environmental crisis caused by plastic and disposable waste. However, there are some preconditions such as recollection, cleansing, shipping, storage, and expenses for the wide adoption of the reusable model.
“Lalaloop” has improved the recognition rate of reusable cups through Oysterable’s information and communication technology (ICT) and artificial intelligence (AI) engine of SK telecom, a technology alliance partner. Currently, consumers can access “Lalaloop” in Starbucks stores located in Seoul and Jeju.
Oysterable will participate as a partner of SK Telecom’s Green ICT during CES 2022. “Lalaloop” will be introduced at the SK Group’s “2030 SK Net-zero” exhibition booth located in the Central Hall, Las Vegas Convention Center.
Taekwan Bae, CEO of Oysterable, said, “The rapidly increasing use of disposable products is a major obstacle to the establishment of urban resource circulation, and the reusable model is an essential choice for our society to going carbon neutrality” and adding “We expect many global visitors’ interest and expectation to Lalaloop,” a representative innovation of ESG.
Reba Fleurantin
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