K-Pop has a massive following amongst Gen Z across the world. Now for the global fans of K-Pop, Korean startup Infludeo has created a platform to connect with the artists and other fans.
Digital Fan letters, artist weekly videos & more
Infludeo provides a premium membership platform and caters to the needs of fans who want to let their favourite pop-star know about their existence and also learn every little thing about the artist. The platform has a variety of features for K-Pop fans to connect with their favourite star or idol. There is a Weekly Video feature, where the K-Star shares their daily life videos. The Only U service caters to premium members, who can get personal “Star Special Messages’ from K-Pop stars. The freemium Fan service allows users to write a digital fan letter to their pop idols. The platform also updates fans about any K-Pop events online & offline that are happening.
Some of the artists already available for interaction on the platform are singers like Ailee, Hyojun, and Haien, who have many global fans. Bands like Dustin, Purpleback, and Blackpink are also available on the platform. The platform is simple to use; you check the star featured and send a fan letter only by a click. For videos and personal messages, pay a small premium, and get closer to your favourite K-Pop icon. Influedo gets the K-Pop Artist on a contract basis for the platform and helps them expand their fandom.
#PurpleBeck
What are the members’ first impressions of #Layeon??Check out the new episode of Weekly Video in Infludeo!?
?https://t.co/n7FwZrf2XL#PURPLEBECK #퍼플백 #Infludeo #라연 #WeeklyVideo pic.twitter.com/BtxJpwgqQF
— Infludeo (@infludeo) October 13, 2020
Catering to the K-Pop fandom worldwide
The idea behind Infludeo happened when the startup team saw the popularity of K-Pop in Israel at the Tel Aviv K-Pop festival. Infludeo team saw the need to bring the scattered global fans of K-Pop on one platform. The startup’s business model is more targeted towards the enormous female fan following K-Pop by providing commissioned content. Each transaction costs about 25% to 50% commission based on the service. Fans pay subscription fees, buy content. The startup wants to partner with other entertainment companies. Infludeo is web-based for now, but the company wants to make an app in the future.
Infludeo has already got more than 2000 active users within eight months of its launch, with 79% female fans and 72% of Gen Z fans (18-24 year age group). The users are mainly based in South East Asia, Japan and the USA. K-Pop fandom’s market size is estimated to be $160 million globally, and Infludeo hopes to tap the growing market’s potentials.
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