Korean startup Hyperlounge, which provides real-time data analysis services for executives of small and medium-sized companies, has attracted a total of 10.6 billion won ($7.8 million) in Series A investment. Singapore’s Altara Ventures invested 4 billion won in this investment, and a number of leading domestic investors such as Future Play, Stone Bridge, BA Partners, Yukyung PSG, and Nextrans participated. Click participated as a strategic investor.
Hyperlounge is a startup established at the end of 2020 that has developed a monthly subscription management analysis SaaS by combining management consulting know-how with data collection, analysis and visualization technology. It is a specialized system for small and medium-sized business executives, which is completely different from existing data analysis tools or services. When using this service, user can easily check the core data and analysis necessary for business management every day on mobile without the burden of initial investment or recruitment.
Based on these features, Hyperlounge has secured more than 20 customers in various fields, including consumer goods, manufacturing, chemicals, and B2B, such as Mom’s Touch, Jungsaemmool Beauty, and Lock&Lock, since its commercialization in February of this year.
Kim Jeong-in, CEO of Hyperlounge, said, “It is encouraging to be recognized for the potential of this service by successfully attracting large-scale investment despite difficult market conditions. The ultimate goal is to establish as an essential partner for strengthening corporate competitiveness and growth with extensive management data from this platform.”
Choi Jae-woong, director of Future Play, who made this investment, said, “The market related to SME informatization is growing by more than 5% every year, and as unpredictable management conditions change frequently, the demand for this field is expected to grow. Due to limitations in capital and manpower, we judged that Hyperlounge could be the only alternative for now, and we proceeded with the investment in the company’s vision.”
Dave Ng, partner at Altara Ventures, said, “The vision of the Hyperlounge is very exciting. Altara Ventures, together with KVIC , a close partner, will actively support Hyperlounge’s entry into the global market in the future.” Altara Ventures, based in Singapore , is Southeast Asia’s leading venture capital firm focused on investing in early-stage technology companies. Its total partners are more than 100 companies across the globe, including Icertis and Leady, enterprise SaaS leaders over the past 20 years.
Meanwhile , within the next three years, Hyperlounge plans to provide a wide range of insights that extend beyond analysis services using internal data of clients to external data, as well as standardized big data analysis services by utilizing actual data from collected companies. CEO Jungin Kim of Hyperlounge is a veteran executive who served as McKinsey Partners, Vice President of Hyundai Card , and general manager of global operations of Affinity Equity Partners, a private equity fund based in Hong Kong .
Arie Baisch
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