The world of virtual influencers is opening up fast. Virtual Influencers like Lu do Magalu, Barbie,  Lil Miquela, Knox Frost, and many more captivate the digital world. In the animation world, Mono, a robot character, is finding grounds to engage digital audiences and create awareness. Mono is an animation specifically for social media by Korean startup CG Tale Studio inc. It tells the story of a robot called “Mono,” who embarks on an exploration mission to Mars.

 

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Mono’s exclusive posts from Mars to enthrall fans

Mono’s Mars expedition is presented just like an influencer/vlogger,  where he continuously uploads short clips on social media, sharing his adventure with the world. CG Tale Studio Inc., a CG video planning and production company started Mono’s journey through the Instagram account in 2020. The character has gained over 54k followers and is engaging fans with various content that is educational and informative. CG Tale Studio has also created an animated series for Mono, and the pilot episode will be released by the end of the year.

With Mono’s character, the startup wants to leverage the popularity of social media following and create revenue.  Commercializing animation characters and series through traditional path costs lots of production investment, and hence the startup created Mono specifically for social media. As per the company, it will help create more awareness about animated characters through short clips, pictures, which are a staple diet for social media followers. CG Tales also intends to achieve character merchandising and licensing effectively with Mono.

Startup formed by CG production experts

CG Tales Inc is a professional company that specializes in CG directing and CG video projects. CG Tales has been formed by three people who have experience of producing and supervising CG images of various genres accumulated in famous CG productions diverse genres like VFX for theatres and TVs, 3D animation, game cinematics, TV commercials, Media from all over the world, including Korea, USA, Canada, Japan, China and Singapore. The company manages various CG video projects and provides different video technique advice from the pre-production stage. With Mono, the startup wants to establish solid partnerships in domestic and foreign markets.

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