Korean startup Blinkers, that runs the world's first 'wine trading NFT exchange,' attracts investment

Korean startup Blinkers Co., Ltd., which operates Korea’s first wine NFT investment exchange, attracts 1.5 billion won ($ 1.2 million) as Series A investments from KB Investment, Future Play and D.CAMP. Blinkers spot wine NFT investment transaction and ownership/experience certification and ‘Bank of Wine,’ a wine safe deposit platform. This is the first additional investment for the company, about three months since Blue Point Partners’ seed investment in February 2022.

Trading of high-value wine with MFT

Blinkers’ wine investment exchange allows for trading high-value wines for investment purposes, and the ‘Bank of Wine’ is a platform that can certify ownership and experience of wine. Individuals cannot trade wine and alcoholic beverages under the domestic liquor law, so Blinkers exchange issues a blockchain-based spot wine NFT exchange certificate so anyone can quickly and stably invest in wine. Blinkers authenticate the ownership and experience of genuine wine through MFT (Memory Fungible Token: a token that can replace memory), which is issued after the NFT in-kind exchange. Individuals can configure a portfolio-type virtual wine bar through MFT suitable for the Web 3.0 era. It attracts great attention among wine lovers as a new means of authenticating their wine experience.

Starting with the whitelist minting on April 8, Blinkers has generated more than 100 million won in sales every month through three successful mintings. It has conducted market validation on its business model, domestic and foreign traditional liquor companies, whiskey companies, blockchain companies, etc. “We are expanding our business base in various fields through partnerships. In particular, ‘Bank of Wine’ is targeting Singapore and Hong Kong markets for the global commercialization of the domestic traditional liquor market, is seeking to secure a base region, and plans to participate in the NYC NFT Forum held in New York in June,” a Blinkers spokesperson informed.

An investment official said, “Blinkers is an industry leader who has verified new business models using NFT in the wine market with high growth potential. It is a team with technical capabilities.” Park Sang- wook, CEO of Blinkers, said, “I am grateful that Bank of Wine can be developed one step further through successful investment attraction. We plan to realize the various offline benefits provided.” In the future, for the global commercialization of the domestic traditional liquor market, Blinkers plans to secure a base region targeting the Singapore and Hong Kong markets and plans to participate in the NYC NFT Forum held in New York in June this year.

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