Korean startup Ad-Shield helps websites fight ad blockers and retain ad revenue

Korean startup Ad-Shield has developed a solid solution for online publishers to help with ad blocks that make them lose millions of dollars in business.

According to IAB (Interactive Advertising Bureau) research results, more than 25% of visitors browse the web with AdBlock enabled. This means that when various ad blockers block ads on publishing sites, the businesses tend to lose marketing revenue. Ad-Shield has developed a next-gen ad recovery solution, which eliminates ad blockers and helps publishers not lose on ad revenues.

Ad-Shield’s technology has been successfully eliminating all major ad blockers. Ad-Shield detects ad-blocking attempts in real-time. It protects the stability of recovery revenue by immediately neutralizing ad-blocking attempts upon detection. As per the company, Ad-Shield has a 99.9% win rate against AdBlock attacks.

Ad-Shield ads will only be displayed to visitors/users with AdBlock enabled, leaving other ad channels unaffected. Publishers benefit from incremental ad revenue streams through Ad-Shield Recovery without making any payment or adding a payment method to use the technology.

Ad-Shield’s free tools keep publishers informed of the percentage of visitors that have AdBlock enabled and the revenue loss resulting from them. The platform’s AdBlock Monitor can detect new attempts made by the AdBlock network to block ads in real time. Ad-Shield responds immediately once it detects attempts through AdBlock Monitor, ensuring the consistency of recovered ad revenue.

Ad Shield started its beta version in Korea in March 2020 and has multiple publishers and advertisers as clients in South Korea. The company wants to expand to the global market and establish another base in North America.

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