Korean grocery delivery startup Market Kurly invested 10 billion won ($7.9 million)in an agri-food startup, Rokya. Through this investment, Kurly plans to build an integrated agricultural value chain (value chain) from agricultural seeds to fresh food to more quickly procure fresh and excellent agricultural products.
Rokya is a venture company in the agricultural distribution field established in 2011. In addition to the main business of agricultural distribution, Rokya is conducting various Agri-tech projects such as seed development and sales, agricultural product price prediction data platform, and green bio business. Rokya has been a major partner of Kurly, supplying products to Market Kurly since 2018. As of last April, it has been providing about 100 products to Kurly.
“Kurly has opened a new chapter in fresh food distribution by providing customers with a satisfying purchasing experience that they have never experienced before,” said Kwon Min-soo, CEO of Rokya, “It will be the center of this future distribution business.”
Seul-ah Kim, CEO of Kurly, said, “Rokya is a representative agri-tech company that has shown that agricultural products can realize the uniform quality and stable prices and can be purchased confidently. We will achieve mutual growth and contribute to the development of the national economy.”
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