Korean AgriTech startup N.Thing opens its first offline smart farm store

Korean AgriTech startup N.Thing has opened its first smart farm showroom, ‘Sik Mul Sung Dosan’ in Gangnam-gu, that will be open to the public from July 7th.

The premium shop complex space has been decorated with objects resembling volcanic stones of Mars, and the interior has N.Thing’s flagship product – the vertical farm ‘CUBE’ installed as an in-store attraction. The CUBE displays the entire process of growing butterhead, romaine, and Batavia in Korea under precise environmental control through CUBE OS, a self-developed IoT solution. In the store, an automated robot is kept in charge of crop management.

N.Thing's vertical farm - CUBE. — N.Thing’s vertical farm – CUBE at the store.

Store to create brand awareness

In addition to the smart farm, fresh vegetable beverages are also served at the store like pea protein lattes, sprout soy milk, basil pine sorbet, etc. developed by Michelin star Chef Ho Yun Kim. Store visitors can purchase ‘Square,’ a hydroponics kit that can be used at home easily for planting, and customers can also pick some of the best vegetables grown on the smart farm.

Kim Hye-Yeon, CEO of N.Thing, said, “This place was created to communicate the brand identity that illuminates the value and essence of vegetables while communicating with customers more closely and providing a variety of pleasures. We plan to build a differentiated competitive edge.”

N.Thing aims to encourage everyone to adopt farming by developing unique smart plant products. Started in 2014, N.Thing offers multiple smart plant products like Planty, a Wi-Fi-connected plant pot to take care of household plants, CUBE, an internet-connected container farm, Square, a modular hydroponic kit, connects each plant module and shares water. In May 2021, N.Thing signed an agreement with Sarya Holdings in the United Arab Emirates to construct a $3 million vertical farm.

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