Know your client’s gaze with Korean startup VisualCamp’s eye-tracking solution

The COVID-19 pandemic has brought in multiple changes in everyone’s life, like the need for social distancing, reducing direct contact, working, and learning remotely. It has generated an increase in technology utilization that works with eye-tracking, gaze management that can help consumer research for the digital medium.

Korean startup VisualCamp has been providing eye-tracking solution since 2018 has seen remarkable growth and use of its technology in recent times. The startup’s eye-tracking technology and gaze data analysis solutions apply to business in specific industries and in various fields such as VR, marketing, medical, education, and even automobile.

What is Visual Camp’s technology?

VisualCamp’s eye-tracking technology allows to collecting of gaze data without extra hardware. The solution works for phones, tablets, PCs, kiosks, cars, and anything with a camera. It can be used with both infrared cameras and RGB cameras. Visual Camp’s technology analyses where and for how long does a user looks and gives data about the concentrated area that can help companies work on the most looked upon content.

VisualCamp has developed the main product is AI-based eye-tracking software, SeeSo. It captures the user’s face and eye with the front RGB camera of devices(Smartphone/Tablet/Laptop) or webcam. Visual Camp provides SeeSo SDK from a SaaS console. The developer can get raw gaze data from SeeSo SDK and develop an eye-tracking application on iOS/Android/Unity. By utilizing SeeSo, the developer can get to know the user’s eye gaze’s interactive actions and know what the users are looking at.

Tracking how users interact online can help developers in web design, marketing, business, education, and more—the applications are endless. SeeSo’s utility proves advantageous for areas like remote teaching, remote proctoring, UX testing, remote healthcare e-book, gaming, and more. SeeSo can prove valuable to remote healthcare services as well.

More products and future plans

VisualCamp’s other products include a portable TrueGaze Remote eye-tracker kit designed to be applied for small devices like smartphones and tablets. VisualCamp’s TrueGaze VR allows users to type with their eyes. The VR/AR-based product utilizes eye tracking and gaze tracking to allow users to use various interfaces such as clicking and scrolling for areas like gaming, advertisement, education, healthcare, and retail.

The year 2020 had been a promising year for VisualCamp as they had officially launched Seeso in April. The company also forged many fruitful partnerships and won awards for its technology. Blaubit, a deep learning AI solution developing company, and Chungdahm Learning, one of the fast moving education companies, signed MoUs to integrate VisualCamp’s eye tracking solution to their products. LG U+, a leading telecom company in South Korea, updated its education service with VisualCamp’s eye tracking software and Millie, an e-book platform also integrated the software to its e-book viewer. In a media statement, Yunchan Suk, CEO of VisualCamp, said, “We think UI should be intuitive and much more accessible. We will continuously develop gaze UI and partnering with other pioneer services.”

The startup was chosen as one of the ‘baby unicorns’ in 2020 by the Korean Ministry of SMEs and startups. With the global eye tracking market is expected to grow at a CAGR of 24.5% from 2020 to 2025, to reach$ 1,098 million by 2025, startups like Visual Camp sure have a better future.

VisualCamp won the Mobile Best Innovation Award at the MWC 2021 Global Mobile Awards held in Spain on June 30,2021. It was honored in the Mobile Connected Living category and is the only Korean startup that won this Global Mobile Awards.

Seok Yun-chan, CEO of Visual Camp, said, “Visual Camp is the only Korean startup that won the Global Mobile Awards this time, and it has a deep meaning. As we won the Best Innovation Award in Industry X, which is awarded to products, we will continue to innovate by incorporating technology into more diverse industries in the future so that eye tracking technology can connect people’s daily lives and increase accessibility.”

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