Navigating the vast landscape of digital marketing channels can be daunting for businesses, making efficient ad budget allocation a significant challenge. In this dynamic and rapidly evolving sector, choosing the most effective channels swiftly and accurately is crucial.
Korean startup Impact AI (CEO Sunghyuk Park) making waves in the digital marketing and advertising sector with its innovative AI-driven SaaS tool, OASIS. Impact AI aims to transform the way businesses manage their ad spend, leveraging advanced artificial intelligence to optimize budget allocation and maximize efficiency.
OASIS: The AI-Powered Marketing Tool
Impact AI’s flagship product, OASIS, is designed to revolutionize digital marketing by optimizing budget allocation across various media channels. The tool analyzes past ad performance data and recommends the optimal media mix to align with business KPIs and goals. This supercharged budget portfolio aims to enhance ad efficiency, making every penny count and empowering businesses with smart, data-backed decisions.
Impact AI is at the forefront of technological advancements in the fintech space. OASIS stands out with its no-code interface, allowing users without technical expertise to leverage its powerful capabilities. The tool supports customizable analyses and real-time insights into advertising KPIs such as installs, acquisitions, and revenue. By addressing the complexities of budget management across numerous digital channels, OASIS is trying to fill a significant gap in the market, where existing AI solutions primarily focus on conversion tracking rather than budget planning.
With backing from prominent investors such as Tech Labs, KAIST Ventures, TAP Angel Partners, and Pathway Partners, Impact AI boasts a strong financial foundation. The company’s CSO/Co-founder, Minhyung Lee, leads a talented team comprising experienced professionals from renowned marketing agencies like WPP Korea and Future Stream Networks(FSN). Starting this year, Jonathan Lee, formerly from WPP Korea, has been leading efforts to achieve results in advertising through AI as the CBO. The team of 13 includes six engineers and three managers, supported by advisors with deep expertise in the advertising industry.
Proven Success and Future Ambitions
Impact AI’s solutions have been successfully applied across various industries, including IT services, electronics, finance, digital contents, media entertainment and, e-learning, demonstrating versatility and effectiveness. Notable use cases of Impact AI include a mobile access campaign that shifted the budget from Facebook to Google, resulting in significant KPI improvements, and a webcomics advertising campaign that adjusted the media mix to achieve a 12% decrease in cost per acquisition.
The company offers flexible pricing models, ranging from a basic advertising dashboard to premium and enterprise options that include AI and analysis models, as well as consulting services. With ambitious revenue targets set for the upcoming years, Impact AI plans to reach $35 million in revenue by 2028 and continue upgrading and expanding its product features.
Impact AI’s commitment to revolutionizing digital marketing through advanced AI technologies positions it as a significant player in the fintech and advertising sectors. By providing businesses with the tools to make data-driven decisions and optimize their ad spend, Impact AI is paving the way for smarter, more efficient advertising strategies in an increasingly complex digital landscape.
Starting this year, Impact AI has been leading the industrialization of AI not only in advertising but also in financial portfolio optimization, achieving significant results. Recently, it was awarded the Technology Innovation Award in the portfolio optimization category by Money Today.
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