ARBAIM INC., an innovative player in the K-beauty market, has unveiled greyd Connect, the first-ever hybrid social media and e-commerce platform tailored specifically for Korean beauty products. This innovative platform is set to transform how beauty products are discovered, reviewed, and purchased on a global scale. Abraim’s Greyd Connect platform is set to redefine the K-beauty industry by merging social media and e-commerce into a single, dynamic experience.
Founded by Ryan H. Seol, an expat who has lived in Korea for the past five years, Abraim is designed to bridge the gap in the global K-beauty market. With the K-beauty sector valued at approximately $9 billion and growing at a compound annual growth rate (CAGR) of 6%, Abraim is poised to make a significant impact. Its platform, greyd Connect, launched in 2020, represents a significant leap forward in the industry by combining social media and e-commerce functionalities into one seamless platform.
greyd Connect is a unique product-centric social platform that offers:
- Global Product Discovery: Users can browse a comprehensive range of products and services, creating and sharing content about their favorite items. This interaction not only enhances user engagement but also provides rewards from sellers.
- Content Creation and Rewards: Users have the opportunity to create content about products they love and receive rewards from sellers. This feature incentivizes users to share their experiences while fostering a more interactive platform.
- Seller Access and International Reach: Sellers can upload their products for review and sell them through international channels. This feature enables Korean SMEs to reach global markets more efficiently.
Empowering Korean SMEs and Experts
ARBAIM INC. addresses a critical gap in the market by offering global exposure to Korean SMEs. The platform leverages a network of approximately 2 million Korean expatriates who act as brand ambassadors, helping to promote K-beauty products in their home countries and enhance global visibility.
ARBAIM INC. operates primarily on a B2B model, where Korean SMEs pay for global campaigns facilitated through the platform. This approach is both cost-effective and efficient for brands looking to expand internationally. Additionally, Abraim features a B2C component, allowing consumers to make purchases directly through the app, with the platform earning a 15% referral fee on transactions.
The company has successfully onboarded 5 to 10 Korean clients per month, generating a monthly revenue of over $100,000, with a growth rate of approximately 20% per month. Abraim’s shift from addressing fake reviews to focusing on a robust B2B model has proven to be a successful strategy.
Looking to the Future
ARBAIM INC. plans to replicate its successful B2B model in multiple countries, further enhancing its global footprint. The platform’s innovative approach not only addresses the rising demand for K-beauty products but also provides a valuable solution for Korean SMEs seeking to enter international markets. By leveraging its unique expert community and innovative features, Abraim is poised to enhance the global visibility of Korean beauty brands and drive the expansion of the K-beauty market.
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