Photo Room, the French AI photo editing app with an impressive 100 million global downloads, is set to make waves in the dynamic Korean market. Backed by a cumulative investment of 26.5 billion won and boasting major investors from Facebook, Disney Plus, Hugging Face, Adjacent, and Balderton Capital, Photo Room’s entry into Korea signifies a strategic move for the startup.

CEO Matthew Ruif recognizes the potential impact of Photo Room entry in South Korea, where one in five employed individuals is self-employed. Photo Room actively engages with the Korean self-employed community, solidifying its presence by partnering with new self-employed cafes in the Korean business landscape. 

Korea as a Launchpad for Global Growth

Korean consumers, known for their fast-moving trends and high beauty standards, invest significant time and money in product photos. Photo Room’s ability to eliminate the need for expensive equipment and locations resonates with self-employed individuals’ challenges. “I support the success of all self-employed people,” says CEO Matthew Ruif, emphasizing Photo Room’s commitment to empowering Korean entrepreneurs.

As Photo Room responds to Korean users’ agile changes and demands, it underscores the broader trend of global startups recognizing Korea as a leading market for expansion. The app’s commitment to developing and testing the latest features aligns with the country’s tech-savvy consumer base and positions it for accelerated global growth. Acknowledging Korea’s significance, Ruif asserts, “If you succeed in Korea, you can succeed anywhere in the world.”

Revolutionizing Photo Editing with AI Efficiency 

Photo Room’s advanced AI technology revolutionizes the photo editing landscape. Upon uploading a photo, the AI swiftly identifies the product and removes the background in 3 seconds, seamlessly creating a virtual background that perfectly complements the product. This innovative tool streamlines the process of changing product photos to fit various platform sizes, adding shadows for a professional touch.

Notably, the mass editing function allows users to process up to 150 photos simultaneously, offering unparalleled efficiency. For self-employed individuals navigating the challenges of hiring designers or outsourcing photo editing, Photo Room becomes a time and cost-saving solution. 

CEO Matthieu Rouif’s inspiration for Photo Room stems from his experience at GoPro, where he grappled with manually erasing backgrounds using Photoshop. Seeking a more straightforward solution, Photo Room was born out of the CEO’s desire for efficiency in photo editing. This innovation has propelled the app’s global success and positioned it as the go-to tool for entrepreneurs and self-employed individuals. Photo Room’s move highlights the Korean market’s strategic importance in shaping the trajectory of global startups.

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