In a significant achievement, ‘Hifive,’ the innovative fitness platform from Korean company Sleek Corporation, clinched the top prize at the 2023 East Meets West Pitch Competition hosted by Blue Startups, a top-rated US accelerator. The global conference, held on May 19, 2023, in Honolulu, Hawaii, unites innovative ideas, startups and entrepreneurs, placing its winners at the cutting edge of technology.

Sleek CEO Eric Kim, leveraged his 3-minute pitch to demonstrate Hifive‘s unique value proposition to an esteemed panel of judges, including Ulili Onovakpuri of Kapor Capital, Tom Toy of SCV-SBI, and Steven Case of Revolution.

Hifive, a wellness-focused platform features an app that satisfies customers and businesses, allowing them to thrive symbiotically. Customers can conveniently book fitness, beauty, and salon services. Business owners can efficiently manage classes, run reports, and maintain a robust e-commerce space for instructors and end users.

Hifive has seen remarkable success, amassing over 300,000 users and expanding organically to four countries (South Korea, Australia, Singapore, and Thailand) within just 11 months of its official launch. Announcing the decision by the judges at the competition, Blue Startups founder and Managing Director Chenoa Farnsworth said, “We’re delighted to announce Sleek’s ‘Hifive’ as this year’s EMW pitch competition winner.”

Hifive is only one element of Sleek’s broader mission. The company offers a vast range of fitness and wellness services, including functional training, Pilates, and body conditioning, under brands like Sleek Boost, LYRO, and Stretch Bang at boutique franchisor centers.

“The escalating global trend towards wellness has bolstered Hifive’s solid reputation in the industry, attracting a growing number of B2B and B2C customers to our platform and subsequently boosting sales and profits,” stated Sleek CEO, Eric Kim