Published Date: December 1, 2020 ,Last modified on March 22nd, 2021
The Color Group Inc.
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N2FALLS is special. N2FALL is ONLY ONE “Portable Nitro Coffee” in the world. You can drink nitro coffee in outdoors and indoors. Drink nitro coffee with Fun, we aim Simple & Easy life http://naver.me/GgxnWwTDN2FALLS was named from its performance that is remind of “waterfalls” when coffee & nitrogen gas falls from a nozzle. Coffee markets […]
Company Intro Video
Highlights
- Link to the company introduction --> http://naver.me/G0ObD3b5
- product CF image link --> http://naver.me/GgxnWwTD
- product image --> http://naver.me/5Hv1sP1l
- contact information --> [email protected] [email protected] +82 10 8576 9385 CMO : YI. SEUNG BUM
Company Overview
N2FALLS is special.
N2FALL is ONLY ONE “Portable Nitro Coffee” in the world.
You can drink nitro coffee in outdoors and indoors.
Drink nitro coffee with Fun, we aim Simple & Easy life
http://naver.me/GgxnWwTDN2FALLS was named from its performance that is remind of “waterfalls” when coffee & nitrogen gas falls from a nozzle.
Coffee markets are growing every year world wide, and coffee has become an indispensable drink in terms of life and relaxation for humans. From our own creativity, N2FALLS provides people its own special N2FALLS nitro coffee at a reasonable price, and interesting way to drink but also can enjoy deep tastes of coffee.
Problem Overview
- World Coffee Market (2400 trillion)
- Cold brew coffee market strength
- U.S. cold brew sales up 460% in two years
- Nestle's acquisition of Blue Bottle and Chameleon Cold Brew companies in the United States, the world's largest coffee market
- This is the reason why the company aims to increase its recognition in the fast-growing "Specialty Coffee" market.One of the preferred coffees for high-quality coffee is NITRO Cold Brew coffee on the way to Specialty Coffee.
- NITRO Cold Brew Coffee is much more popular with coffee enthusiasts because it is softer than conventional coffee and offers a creamy taste. The way it is manufactured is difficult, so it can be eaten at specialty shops for coffee enthusiasts or at franchise coffee shops.
- To make and eat at home, it is hard for ordinary people, and because it costs more than buying and eating at a specialty shop, there is a disadvantage that can only be eaten at a specialty coffee shop.
- Also, nitrogen cold brew coffee is a coffee that must be made on the spot and eaten immediately.
- The N2FALLS product is the only product in the world that can store and eat nitrogen cold brew coffee.
Solution Overview
N2FALLs is a product made to solve a problem that is difficult to eat nitrogen cold brew coffee at a specialty coffee shop, or to make and eat.
- N2FALLs Nitrogen Cold Brew Coffee has been developed for carry-on use by charging nitrogen in ampoule so that you can easily and conveniently drink Nitrogen cold brew coffee anytime, anywhere.
- Nitrogen cold brew coffee is the most expensive way to extract and manufacture coffee. To solve this problem, we have set the selling price at half the price sold in a professional coffee shop.
- The expiration date of the existing cold brew coffee is very short. Existing cold brew coffee can only be refrigerated from 10th to 15th. N2FALLs can be stored for 6 months at room temperature (18C)/ 12 months at refrigeration. All drinks other than coffee can be kept for two years.
- Ampoule can be charged with a variety of drinks/drinks/energy drinks as well as coffee. Various products can be released.
- Packaging products made of glass containers in the inconvenient, heavy, and at high risk of breaking when moving. N2FALLS ampoule is a safe and highly concentrated raw material product when moving products, so it also has the advantage of reducing distribution and logistics costs due to low volume.
Go-to-Market Strategy and Business Model
Market Strategy
Nitrogen cold brew coffee as the center, gaining the upper hand in the special coffee market with a high-end strategy.
Sales strategy focusing on gift sets in department stores, hotels, airlines, and world travel destinations
- Supplies to hotels and BARs, coffee shops, restaurants, and restaurants in the form of ampoule (single-product).
- Unmanned stores for easy and convenient purchase by travelers, mountaineers, golf lovers, and sportsmen.
- In world travel destinations using Food Truck, in downtown areas for busy business people
- coffee type (nitrogen cold brew coffee, special coffee, decaffeinated coffee, diet coffee, regular coffee)
- Berries (blueberry, aronia, mountainberry, cherry, lemon lime + )
- Hub type (chamomile, peppermint, hibiscus + )
- Healthy drinks (red ginseng, black ginseng + )
- Drinks made from various raw materials from around the world
Competitive Landscape
Founders' Bio
JUNG-O LEE
CEO
Profile The Color Group (CEO / CTO) / Media Park Entertainment (CEO)/ Daom Biz (CEO) Hangul and Computer PC Franchise Strategy Planning Team Leader / Korea Electric Power KDN (Incheon Airport) The Color Group Inc. founder We've created the N2FALLS brand, and we've been working I'm the CEO who runs it. He is a graduate of the engineering school and has many excellent ideas for development and creative work. N2FALLS brand based on extensive experience (IT, broadcasting production, marketing consulting) We are doing our best with a determination to grow into a global company.
Yi, Seung Bum
CMO
Profile The Color Group (CMO) Foundation University - Director for international linkages, MBA faculty Asian Pacific International University - Visiting Professor LG U+ - Project Manager for marketing and business development Dongbu Express - Senior Manager for marketing A Ph.D. in statistics, he has successfully led marketing at large companies. He worked as a professor at an overseas university, I am working as a marketing director of N2FALLs in Korea.
Yi, EUN HYUK
CTO
I started my own business by developing my own coffee machine since I was a college student. So far, I have been doing coffee-related business for a long time. N2FALLS ampoule charging machine is in charge of production by designing and manufacturing itself.
- About The Color Group Inc.
- Website : n2falls.com
- Location : South Korea
- Founded year : 2020
- Company size : 5 people
- Total funding amount: $760,000
- Markets: