KoreaTechDesk | Korean Startup and Technology News
SG Entertainment is a human-focused production agency for idols, performers and creators.
SG Entertainment is a human-focused production agency for idols, performers and creators with a strong focus on creativity and the expression of individual emotions.
Following SG Group’s motto, “a healthy mind in a healthy body for a bright and prosperous future”, SG Entertainment strives to produce engaging content to inspire and enable the younger generations to keep an open mind, develop a positive attitude, and take their lives in their own hands. Our goal is to produce models who embody the best in our human nature.
With SG system, SG Entertainment’s mission is to find, train, and empower performers, creators, models, and thought leaders to define the way forward so that everyone can find their place and envision a harmonious future for all.
Our origins are a testament to our mission: SG Entertainment was founded by two Frenchmen stemming from humanist backgrounds. CEO Joon-Hae Spielmann in particular, who grew up in a highly creative, passionate and artistic family, has more than 20 years of experience in the music and entertainment industries.
At the crossroads of Korean and Western cultures, SG Entertainment aims to bring the best of both worlds to lay the foundations for a serene and exciting tomorrow.
SG Entertainment holds the capability to cover the overall value chain of music industry, starting from creation, production, publishing, and distribution of various Kpop contents. Currently, we are creating various video and music contents with our artists, distributing through YouTube channel in order to induce international fandom. We have created a total of 20 productions with our internal infrastructure, with low cost yet high quality contents.
Moreover, we have our own studio for production of contents and recording of music, which makes us more cost-efficient and productive. By producing contents, musics, videos, and web drama series, we are aiming to create revenue through our own IP.
Our major goal is to expand our contents all over the world, that is why we are planning to establish our SG network in Europe, US, Latin America, and more in the future.
As the plan indicates, we have currently recruited our girl group trainees and we are looking forward to debut them next year on 2021. We will also be recruiting our first boy group trainees and debut our solo artist. 2021 will be the start of the distribution of licensing activities and concerts of our company.
On 2022, our first boy group and another solo artist will be debuting, with the introduction of character and game IP licensing activities in order to create mass revenue.
We will be continuously debuting our second girl and boy group in order to raise our profit and increase our brand identity.

CEO
-Concert & Performance Sound Director for David Guetta, Gad Elmaleh, Daft Punk, LMFAO, Black Eyed Peas, etc. -Festival Sound Director for Foire Aux Vins De Comar, Festival de Bourges, etc. -Sound Director for channel ARTE -Chief of Label Department -Co-founder of SG Entertainment -In charge of International strategy -In charge of A&R, Artists Development -20 years of experience in French and European Entertainment & Music Industry

CFO
-ESSEC France, Business Management major -Chief of Marketing & PR Department at Applift (German Mobile AdTech) -Chief of Customer at MagicSolver -8 years of experience working for startup companies -Co-founder of SG Entertainment -Chief of PR and Finance