The evolution of AI content creation services is transforming global industries. Yet, a significant gap remains in their professional application—specifically, capturing the unique emotion, tone, and style of brands and corporations. Korean startup ASTAR is bridging this divide with its innovative Emotional Contents Generative AI AVICA and ASTARMIZE platform, empowering businesses to develop customized content that embodies their brand identity.
ASTAR’s AVICA engine, integrated into the ASTARMIZE platform, revolutionizes content marketing by leveraging AI to efficiently generate emotionally resonant, creative, and optimized content. This innovation enables businesses to maintain a compelling online presence, enhance market engagement, and improve marketing ROI while reducing the time and costs associated with it.
Bridging the Gap in Professional AI Content Creation
Founded in 2022, ASTAR offers marketing content automation services that empower companies to plan, create, publish, and manage content seamlessly through AI technology. Using a top-down client expansion strategy, ASTAR’s AVICA engine in the ASTARMIZE platform offers comprehensive content creation, including text, images, videos, and voice.
In 2023, ASTAR introduced its AI AVICA as an API to large corporations and startups, and it has four patents pending for technologies such as AI copywriting and self-developing AI. In November 2023, the platform won the first gold, silver, and bronze awards in generative AI at the Seoul International Invention Exhibition organized by the Korean Intellectual Property Office and the Korea Intellectual Property Association. ASTAR leverages a B2B SaaS model targeting corporates like Samsung and LG, aiming to expand to luxury brands like Chanel and Gucci.
Unveiling ASTAR’s Innovative Solutions Globally
At the 2024 International Exhibition of Inventions in Geneva, Switzerland, ASTAR will showcase AVICA and ASTARMIZE—equipped with emotional copywriting generative AI. ASTARMIZE, a fusion of ASTAR, Customize, and Optimize, provides businesses with a tailored generative AI model that optimizes content creation, from marketing copy to image generation.
Lee Jae-won, CEO of ASTAR, emphasized the significance of ASTAR’s solutions in simplifying content marketing for businesses, acknowledging the challenges of current content creation processes and the need for specialized AI services. “As a marketing agency, I’ve seen how hard and time-consuming it is for companies to plan and create content. From large enterprises and large advertising companies to startups and commerce companies, they all want to do content marketing well. Still, we also realized that there is a lack of specialized content marketing generation AI services for current employees to use in their work, so we developed a related solution,” said Lee Jae-won, CEO of ASTAR.
“In addition to providing ASTARMIZE to various domestic companies, we plan to enter the commerce market by focusing on overseas advertising companies to maximize the revenue market. We will continue to release features that automatically generate content that reflects trend-based keywords, buzzwords, and neologisms without the need for companies to order them by adding automated bots to ASTARMIZE. We hope that many companies will find their content through ASTARMIZE and become a shining star.”
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