Asan Nanum Foundation, established in 2011 to commemorate the 10th anniversary of the death of Hyundai founder Chung Ju-yung, is taking another leap in its mission to foster young entrepreneurs and startups by introducing the “Asan Voyager” program. The program aims to provide comprehensive support to early-stage Korean startups looking to expand globally and overcome psychological barriers. With a strong emphasis on exploring new markets, Asan Voyager offers financial aid, office spaces, mentoring, networking opportunities, and expert guidance to facilitate the entry of Korean startups into the United States market.
Supporting Korean Startups’ Global Expansion: Asan Voyager has recently selected promising Korean startup teams that have been in operation for less than five years and express a keen interest in entering the US market. To ensure a successful entry, the program extends financial support of up to KRW 20 million, covering essential expenses such as airfare and accommodation for two team members, including the representative. Moreover, Asan Voyager has established partnerships with both domestic and international institutions operating in the United States, granting the selected teams access to local office spaces, aiding in their smooth transition and market integration.
Holistic Support for Startups
Recognizing the significance of local networks and expertise, Asan Voyager offers invaluable benefits beyond financial assistance. The program facilitates one-on-one mentoring sessions with industry experts, including renowned entrepreneurs and venture capitalists experienced in global expansion. Experts such as Lee Seung-yoon, former CEO of Radish, Claire Jang from IgniteXL Ventures, Brian Jang from Collaborative Fund, and Bumsoo Kim from Translink investment will share their insights, engage in free discussions, and answer questions related to business growth. Additionally, startups can benefit from tailored mentoring in specialized fields like law, taxation and accounting, patents, investment, marketing, and sales, thereby ensuring practical assistance for their global expansion plans.
Comprehensive Guidebook and Overseas Promotions
Asan Voyager equips participating teams with a comprehensive guidebook, curated by Kim Bumsoo, Deputy Head of Translink Investment and renowned for managing the YouTube channel “Demo Day.” This guidebook serves as a valuable resource, consolidating vital information that early-stage startups must be aware of when entering the US market. Additionally, the program extends support for promotional activities in overseas markets, enabling startups to establish their brand presence and reach wider audiences.
Chairman’s Vision for Global Expansion
Chang Suk-Whan, Chairman of the Asan Nanum Foundation, expressed his commitment to supporting startups and acknowledged their ambition for global expansion. He emphasized the foundation’s dedication to providing multidimensional support through the newly launched Asan Voyager program. “The goal is to assist early-stage startups in settling into their target markets, enabling them to concentrate on business growth with a strong The prestigious Asan Voyager program for 2023 has carefully selected a group of dynamic Korean startups poised for global expansion. These innovative companies span various industries, offering cutting-edge solutions and services to meet the needs of today’s market.
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