In a world plagued by sleep problems, a groundbreaking solution has emerged. South Korean startup, Munice has launched an innovative digital sleeping pill app Miracle Night that promises to transform how we sleep. Backed by neuroscience and cutting-edge technology, Miracle Night offers a highly effective and personalized sleep solution for individuals experiencing various sleep-related issues.
Sleep deprivation and poor sleep quality have long been recognized as detrimental to both personal health and productivity. Remarkably, more than 5 billion people worldwide have experienced multiple sleep problems in their lifetime, underscoring the considerable demand for effective sleep solutions. While the sleep solutions market has grown rapidly, existing options often need more effectiveness and scientific validity.
The journey to develop Miracle Night began when Shawny, the founder of Munice, personally experienced insomnia during the depression. Frustrated with the ineffective and non-scientific solutions, Shawny started a research project at Yonsei University’s renowned lab. The breakthrough came when the team discovered that mono bits of sound could induce deep sleep by smoothing brain waves into a low and steady state.
Miracle Night can be described as a customizable digital sleeping pill. With more than 80 parameters, the app tailors the sound to each user, ensuring optimal effectiveness. Unlike traditional sleeping pills, Miracle Night is non-toxic and accessible on-demand, eliminating the need for expensive clinic visits. Since its launch in May of last year, the app has experienced impressive growth, with a monthly increase of 33%.
Munice is targeting students for its Miracle Night app and has signed MoUs with 15 Universities in South Korea. It focuses on the rapidly expanding wellness and mindfulness market in Asia and the United States. The team is in talks with renowned institutions such as George Mason University, the University of Florida, and the University of California, Santa Barbara to provide sleep solutions to students. By targeting university students majoring in Fine Arts and athletes, Miracle Night aims to address the sleep deprivation and stress prevalent among these groups.
What sets it apart from its competitors, Miracle Night is its scientific backing and personalization. Unlike YouTube sleep music channels or random sleep sounds, Miracle Night has undergone clinical trials and has been proven to increase deep sleep ratios significantly. Additionally, the app considers various factors affecting sleep quality, such as mood and activities, to deliver a personalized experience. By continuously fine-tuning the algorithm with user data, Miracle Night, ensures the best solution for each user every night.
The success and the potential of Miracle Night has not gone unnoticed. The company has secured funding totaling $900,000 from reputable investors, including Translink Investment, Blue Point Partners, DHP Digital Healthcare, HealthPartners, and The Ventures. With a strong vision to make quality sleep accessible to everyone, Miracle Night aims to become a global leader in the sleep solutions market.
As sleep continues to be a universal problem affecting countless individuals, Miracle Night’s innovative approach and scientific foundation hold great promise. With their ground breaking app, they aim to redefine how we sleep, improving people’s overall well-being and productivity worldwide.
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