Fashion e-commerce StyleupK aspiring to take Korean street fashion global

E-commerce businesses have seen a massive increase in demand in the last two years. Digital transformation, COVID-19 pandemic restrictions, and advancing technology have caused a rapid shift from brick-and-mortar shops to online businesses. Fashion e-commerce is one segment that has seen the fastest growth, and despite there being numerous fashion e-commerce sites, there is enough space in the market for more to join. Korean fashion e-commerce startup StyleupK is one such fashion e-commerce site finding its ground in the growing market.

Streetstyle K-Fashion available to world consumers

StyleupK offers a variety of Korean brands to cater to different styles. The startup is targeting the Gen MZ crowd with its Korean streetwear fashion products. The e-commerce site’s current focus is on the casual streetwear style for both males and females. StyleupK team specially curates a selection of high-quality fashion items from K-fashion brands. There are unisex loose-fit graphic T-shirts, sneakers, bags, and accessories like ball caps for outdoor and home wear. The company ships Korean fashion to international consumers with minimal shipping charges. It also has referral discounts, membership premiums, and point rewards for users. For K-Fashion fans, StylpeupK also runs an online fashion magazine to share the latest trends in Korean fashion.

Started with a mission to bring Korean fashion to the world, StyleupK is seeing a consistent monthly revenue of more than $10,000 per month. For its wide range of inventory, StyleupK has partnered with more than 20 Korean fashion brands. While the Korean market is helping the business grow, StyleupK is also looking at expanding to markets including China, the USA, and Australia. The company is now looking for more funding as it wants to hire more people, develop social media marketing campaigns and gain ground in the overseas market.

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