Twenty promising Korean tech startups are set to showcase their innovations at ‘SLUSH 2022’ to be held in Helsinki, Finland, on Nov 17 and 18. SLUSH is Europe’s biggest annual gathering for startups and tech companies. Participating Korean startups will get a chance to lay the groundwork for entering the European market through networking with global startups, investors, and buyers at SLUSH 2022.
SLUSH, held since 2008, is a representative global startup exhibition in Northern Europe where startups from around the world and influential investors in Europe and Finland meet. Korea Institute of Startup & Entrepreneurship Development (KISED) prepared the 20 selected startups for the European tech event.
KISED organized online and offline mentoring programs with local experts for the startups for four months from July to help them improve their English pitching abilities and verify the market suitability of products and services.
The 20 startups participating in SLUSH 2022 will be part of a corporate promotion through the K-STARTUP pavilion. There will also be a ‘K-STARTUP Demo Day side event, a professional investor networking matchmaking program during the exhibition period. Participating companies will have 1:1 networking opportunities with investors from all over the world and Northern Europe according to the needs and fields of each participating company using the matchmaking tools built by SLUSH.
KISED will play a key role in introducing participating companies and their products to overseas buyers and investors. It has designed a ‘K-STARTUP Promotional Video,’ in which officials from representative domestic unicorn companies such as The Pinkfong Company, Krafton, and Watcha promote the Korean startup ecosystem.
Kim Yong-moon, director of the Korea Institute of Entrepreneurship Development, said, “Through the support for participation in the Finnish SLUSH 2022 exhibition, we expect that our technology and innovation will be globally recognized, raising the status of Korean startups and drawing attention from investors to achieve practical results in attracting investment.”
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